We are looking for a dynamic & data-driven self-starter with a passion for influencer marketing. If you love building connections, have a strong understanding of relationship-based growth marketing channels, and have an entrepreneurial spirit, we cannot wait to hear from you! This role is based in LA and will report to the Chief Growth Officer. We work and play in a fast-paced, creative environment that offers an opportunity to be part of building a rapidly growing business and team.
Develop a comprehensive strategic partnership roadmap in partnership with Chief Growth Officer Identify, cultivate, manage, and execute on all relationship-based growth marketing channels including affiliate, influencers, brand partnerships.
Lead all planning and execution influencer marketing campaigns to efficiently drive ecommerce sales and ROI.
Facilitate the outreach, negotiation, execution, onboarding, and ongoing communication with our influencers / ambassadors
Manage all gifting & seeding initiatives
Hypothesize, test, and learn (around influencers, demographics, messaging, and creative) to efficiently and quickly scale our client's influencer marketing efforts
Suggest new ways to innovate and enhance our influencer marketing approach, staying on top of the latest trends
Partner closely with our paid media and social teams driving a holistic marketing strategy Collaborate with our Affiliate agency to nurture our VIP ambassador network Drive and track efficient performance on a daily, weekly & monthly basis and make adjustments to improve target KPIs
What you bring to our client:
4+ years of experience in relevant channels using influencers and partnerships to drive sales in eCommerce.
DTC experience is a must, experience in CPG or Beauty preferred
Familiarity with performance tracking & affiliate marketing Detail-oriented and organized thinker.
Someone who is excited by helping develop structure around something new
You are genuinely curious about people, CBD products, and possess the innate ability to inspire passion in others
Knowledge of influencer tools & DTC/affiliate tools like Google Analytics, Shopify, Impact
Strong quantitative and analytical abilities - you can pull your own data to answer your questions, clearly communicate them to a diverse set of stakeholders, and develop insights to take action from that data
Mission driven - you're passionate about cultivating pleasure to enrich wellbeing for everybody and comfortable talking about all aspects of sex and related topics
Passion for building communities
Experience with negotiating influencer partnerships.
Strong project management skills
Elevated creative eye & aesthetic
Ability to thrive in a fast-paced environment with an entrepreneurial and proactive spirit