Digital Marketing Coordinator

Job title: Digital Marketing Coordinator
Contract type: Full-time
Location: London
Discipline: Marketing
Remote: No
Reference: 411122
Contact name: Harriet Walker
Job Published: January 01, 1970

Job description

Our rapidly expanding performance marketing team are on the lookout for a highly organised, ambitious and strategic-thinking International Digital Marketing Coordinator to join us.

As International Digital Marketing Coordinator, you will be responsible for managing marketing campaigns across all digital channels for international markets with a focus on North America, MENA and APAC. As a highly organised and motivated individual, you will make data-led and insight-driven decisions, while ensuring brand equity is maintained. You will work with internal and external stakeholders to ensure campaigns are fully aligned across channels and optimised to drive our client’s  international goals.

Principal Accountabilities

  • Support the Head of Customer and Performance Marketing in setting the wider market strategies, performance objectives and KPIs by region
  • Support in managing trade partners, regional marketing agencies and consultants, working collaboratively to optimise performance and meet targets for all digital marketing channels
  • Collaborate with internal teams to support trade, customer and brand goals per region
  • Create briefs for all product, promotional and customer led campaigns across all channels, owning the end to end process
  • Provide regular reporting on performance and iterative testing programmes across all channels
  • Utilise customer focused insights to drive channel decisions
  • Delivering post-campaign analytics using media reports and partner platforms
  • Working closely with internal teams and external partners to manage and optimise marketing tracking-tags, product feeds and customer feeds
  • Sharing knowledge, expertise and learnings for channel level activity in each region with internal stakeholders to drive change
  • Researching and proposing additional marketing opportunities to grow brand awareness, acquisition and customer retention in each region

Skills and Experience

  • Experience in marketing in North America MENA or APAC an advantage
  • An understanding across all core digital channels (SEO, PPC, Paid/Organic Social, Affiliates, Influencers/KOLs) preferably with experience in the focus regions
  • Confidence in interacting with senior leaders, designers, trade teams, copywriters, marketing teams, project managers and external agencies
  • Strong Excel and Google Analytics skills
  • High attention to detail, organised, and the ability to work under tight timelines
  • Demonstrable passion for working in Retail, with a commercial mind-set
  • An entrepreneurial spirit with the confidence to challenge the status quo
  • Ability to work autonomously or under instruction
  • A demonstrable history of personal development and desire to learn
  • Digital platform accreditation an advantage (Google, Facebook)
Expired job