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Lead Content Strategist

Job title: Lead Content Strategist
Contract type: Full-time
Discipline: Creative
Remote: No
Reference: 406835
Contact name: Kelsey Gage
Job Published: January 01, 1970

Job description

What you will be creating:

 -You will become the expert in the customer/audience to decide what kind of content is needed for different marketing, product, and sales initiatives

- Making sure we are hitting the right people at the right time with the right content

-Leading and designing the content strategy (when, what, why, where) including, but not limited to: -Blogs -Video testimonials, video case studies (and then strategies around it)

-Editorial strategy (eg. is it feature dumps vs instructional content “how to”)

-Whitepapers, sales materials -Website content -Thought leadership digital

-Product webinars, how-to videos

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*Candidate Profile*

Level

-Senior level person who is either making a lateral move or ready to level-up in to a Director level position

-Job title can up-level to include “Director” if needed

-Management: The content marketing experience is most important here. They should be ready to manage someone under them, but it’s ok if they haven’t.

 

*Type of Candidate*

-Must have skills & experience across: Building a content strategy & Executing a content strategy including tech stack & measuring impact

-Wants the opportunity to build something

 

 

 

 

 

 

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