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Lifecycle & Loyalty Marketing Associate

Job title: Lifecycle & Loyalty Marketing Associate
Contract type: Freelance
Location: San Francisco, CA
Discipline: Marketing
Remote: Yes
Reference: 405441
Contact name: Bri McGee
Job Published: January 01, 1970

Job description

As a Lifecycle + Loyalty Marketing Associate, you will be responsible for the execution of brand-building, incentive and promo-focused communications to millions of consumers via the brand’s lucrative, targeted lifecycle email program. You will work closely with various partners across Creative, Promotional Planning, Strategy + CRM to ensure we deliver the right message, to the right audience, and at the right time. You will also support the new Integrated Loyalty Program launch in the US + Canada markets happening later this year with miscellaneous projects as needed.

KEY RESPONSIBILITIES
• Responsible for executing end-to-end CRM strategies to acquire and retain new users using storytelling, promotions, and technology accordingly
• Assists with planning and execution for lifecycle and integrated loyalty marketing content across omnichannel vehicles, including site, email and store signage
• Develops executional creative briefs for marketing assets across multiple platforms that focus on consumer loyalty and customer engagement
• Partners with Creative, Production, and Cross-brand teams to bring our lifecycle strategies to life and develop assets that deliver on upper-, mid-, and lower-funnel objectives
• Participates in all kick-offs, creative reviews, final layout reviews, and mechanicals approval
• Researches competitor lifecycle programs and presents ongoing findings
• Clearly communicates updates to cross functional teams on fast moving projects
• Collaborate with CRM + Customer Analytics teams to understand consumer segmentation / behavior & identify consumer insights to leverage in lifecycle marketing

KEY EXPERIENCES
• 1-3 years of experience in content marketing required
• Lifecycle marketing experience strongly preferred
• Strong attention to detail, comfortable reviewing high volume of content
• Excellent time management skills – able to handle a deadline driven environment
• Team player who is comfortable working with many different partners
• High energy level and ability to thrive in a fast-paced and changeable environment, comfortable with ambiguity
• Self-starter with an innate sense of curiosity and eagerness to test and learn

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