Lifecycle Marketing Manager

Job title: Lifecycle Marketing Manager
Contract type: Full-time
Location: New York
Discipline: Marketing
Remote: No
Reference: 414621
Contact name: Sofia Alfaro
Job Published: January 01, 1970

Job description

As the Growth Lifecycle Marketing Manager, you will be responsible for the development and execution of the growth marketing strategies and tactics. You should have proven success in building and managing a variety of lifecycle/retention marketing programs, a history of creating cross-functional processes, an entrepreneurial attitude, and analytical skills. This is a very cross-functional role, working closely with Analytics, Data Science, Product Marketing, Creative, and Legal teams. This role reports to the Senior Manager, Lifecycle Marketing.

Key Responsibilities

Build a multi-channel/omnichannel customer engagement strategy across email, push, in-app messaging, and other marketing channels
Manage the creation and execution of email marketing programs, within onboarding, retention, and reactivation
Assist in calendaring, messaging, testing, and audience selection for campaigns
Drive and optimize KPIs including, open rate, CTR, product adoption, product engagement, and retention
Work with cross-functional teams (product, creative, design, analytics, operations, customer service, business development) to execute marketing campaigns and analyze program/campaign effectiveness
Support the implementation of lifecycle and marketing triggers to generate member feedback, via NPS and TrustPilot

About You
Bachelor’s Degree in Marketing, Business Administration, Communications or related field
3-5 years of work experience in Marketing, Growth, Business Analytics, or Strategy Consulting; minimum
2 years in Growth Marketing function, with experience in B2C mandatory, and experience in consumer finance and credit cards preferred
1-2 years of experience with email platforms including, Iterable, Braze, Salesforce, etc.
Excellent written and verbal communication skills
Superb people skills with a proven track record of success interacting with colleagues in cross-functional teams
Track record of taking initiative and driving projects through to completion in a complex organization
Independent and creative thinker who can bring new ideas and perspectives to existing products
Results-oriented and customer-oriented mindset
Experience with mobile apps measurement (user acquisition, re-engagement)
Self-starter with a drive to succeed in a quickly changing business environment


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