Loyalty Program Specialist! In East Rutherford, NJ

Job title: Loyalty Program Specialist! In East Rutherford, NJ
Contract type: Full-time
Location: East Rutherford
Discipline: Marketing
Remote: No
Reference: 424607
Contact name: Sofia Alfaro
Job Published: January 01, 1970

Job description

The Loyalty Program Specialist is responsible for the creation/curation of engaging local content, the identification, and negotiation of relevant local partnerships and services for RED members, and the coordination of loyalty program recruitment campaigns in the US and Canada.

Working closely with the VP, Digital Operations and Global CRM & Loyalty program teams to develop strategies that will contribute to generate traffic and engagement in the US and Canada


Loyalty Program Specialist Key Accountabilities:


Tailor strategic partnership opportunities across several verticals and sectors in a specific geography to improve the loyalty program value proposition for customers and enhance their experience

Create/curate engaging local content for the loyalty program: Red

Coordinate loyalty program Red members recruitment campaigns in the US and Canada

Create regular analysis of hotel, airline, car rentals, and other loyalty programs including partner strategies to understand regional market and consumer needs

Build a pipeline of potential partnerships opportunities and engagement initiatives locally, mapping new commercial arrangements and deal types

Establish local strategic partnerships with a wide range of partners/service providers

Manage established regional partnerships to foster cross-company collaboration and increase the reach of Dufry’s loyalty program

Strategic Marketing; develop tactics to drive recruitment and engagement, planning for weekly campaign communications, utilizing corporate-developed triggers

Define and implement campaigns for loyalty program customers (e.g., email, SMS, push) in collaboration with Global Loyalty Program, Digital Marketing, and eCommerce teams

Provide quality customer service

Coordinate implementation of global digital initiatives at local level working in close coordination with the different local and global digital teams

Creative, Event Planning and Communication; develop concepts for online and in-person events and direct partner agencies in the execution of these events



Loyalty Program Specialist Required Qualifications:


Experience in a sales/partnership/channels role

Understanding of best practices in the loyalty program industry

Experience in the Travel / Retail / CPG is preferred

Deep understanding of the dynamics of the local market

Experience in opening and/or expanding a product into new markets

Excellent project management skills and handling multiple projects in an organized and timely manner

Preferred basic technical knowledge: tech savvy and well-versed on general IT topics

Understanding of different CRM systems/ software (especially Microsoft 365 Dynamics) desired

Proven track record of using data to inform hypotheses that lead to high impact customer insights that can be used by Loyalty Program and Marketing teams

3-5 years of leading loyalty/ reward programs experience

Be based out of our East Rutherford, New Jersey: Toronto: or Vancouver location


Some of the benefits for you and your family include:

Health & Well Being: Medical/Dental/Vision Insurance

Paid Time Off

Various Personal and Parental Leave Programs

Universal Life Insurance

Retirement Programs & Matching Employee Contributions: 401K & RRSP

20% off Employee Discount

Employee Recognition & Anniversary Programs

Training, Development, and Growth Opportunities

Tuition Assistance & Scholarship Programs

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