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Manager, Digital Marketing(beauty)

Job title: Manager, Digital Marketing(beauty)
Contract type: Full-time
Location: El Segundo
Discipline: Marketing
Remote: No
Reference: 416181
Contact name: Cristina Sparkman
Job Published: January 01, 1970

Job description

Digital Marketing Manager opening for LA based Beauty company!

MUST LIVE IN LA!

 

The Digital Marketing Manager is responsible for managing all digital channels including SEM, SEO, EMAIL, AFFILIATE, NATIVE, and DSP.  The role is best suited for a data driven leader who is comfortable owning multiple performance-oriented marketing efforts. You'll be expected to function at a highly efficient level through a strong collaboration with our Brand Marketing and other Demand Generation teams. Our omni-channel model requires that you work closely with other channel leads to ensure an integrated response to marketing objectives. You should also provide forward-thinking ideas to maintain strong growth in new and existing business areas.

 

Responsibilities

  • Own the planning and execution of digital marketing initiatives, including SEM, SEO, DSP, Email acquisition, Native ads, and Affiliate Marketing.
  • Oversee marketing strategies and budgets to achieve desired KPIs
  • Partner with internal teams (Brands, Marketing Analysis) to advance measurement and understanding of ROI and incrementality.  
  • Analyze and communicate marketing performance to senior management and stakeholders.
  • Study and understand the brand, marketing objectives and digital goals with a 360 degree omni channel lens, ensuring your recommendations are insightful and consistent. 
  • Ensure best practice, consistency, and innovation in all digital acquisition activities
  • Continually strive for operational/logistic strategy and efficiency
  • Identify and recommend tools to refine/streamline workflows and extend capabilities
  • Assist in overseeing agency/vendor relationships
     

Qualifications

  • Bachelor's degree in Marketing or related field
  • 4+ years of related digital Marketing experience, with an in-depth understanding of direct response marketing
  • Experience in developing, planning, launching, and analyzing digital campaigns across multiple channels
  • Proven success hitting monthly goals for spend and return; optimizing/improving upon paid media campaigns and managing media spend budgets.
  • Experience building and deploying email campaigns using marketing automation tools – creating segmentation based on customer behavior
  • Ability to analyze complex issues and to develop relevant and realistic plans, programs, and recommendations.
  • Experience with Excel and capable of manipulating data to perform both high level and more granular analysis. 
  • Experience managing direct response/branded campaigns a plus
  • Experience setting up and analyzing A/B tests and landing pages a plus
     
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