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Manager, Mobile Marketing

Job title: Manager, Mobile Marketing
Contract type: Full-time
Discipline: Technology
Remote: No
Reference: 407477
Contact name: Alex Morgan
Job Published: January 01, 1970

Job description

Must haves:

- Facebook paid media experience

- Heavy Paid Social background

- Must have run app install and event optimization campaigns in the last 6 months

 

What you'll do/own:

• Own the mobile acquisition marketing program with an emphasis on driving scale across channels while targeting performance ROAS/KPI goals.

• Test new marketing channels as needed.

• Create a robust reporting and monitoring system to distill performance to managers on a regular basis.

• Work closely with data & product teams to implement marketing systems and tools while also working to identify opportunities to enhance the customer experience and drive additional conversions and revenue.

• Develop a deep understanding of the customer experience and data flow from acquisition and engagement to drive conversions & revenues.

• Use a data-driven approach & a vigorous testing process to evaluate hypotheses and extract insights on strategy and performance.

• Collaborate with third-party content creators, including the creative team, to help create new and innovative messaging and customer touch points.

• Assist as needed on other marketing initiatives such as app store optimization and user acquisition. A little more about you:

• Experience managing six- to seven- figure monthly marketing budgets across a variety of mobile acquisition channels

• Deep expertise with social UA tools, platforms, and best practices ranging from campaign set up to optimizing performance to desired goals

• Strong analytical skills - highly comfortable with data and meticulous about accuracy in reporting

• You’re a self-starter who can execute tactically and think strategically and who will take initiative in testing new strategies while driving process improvements

• Creative best practices, A/B testing, and understanding of full-funnel marketing concepts as a means to optimize performance

 

Experience and Education:

• Education: BA/BS in Business, Marketing, Finance or related quantitative analytics degree

• 3-6 years post-collegiate experience in a marketing focused role focused on mobile user acquisition

• Experience working with third party campaign management tools, including MMPs and creative management systems, to help better optimize spend and performance

• Expertise with SQL and understanding of database hierarchies

• High attention to detail, you pride yourself on accuracy and find yourself constantly double checking your work

• A good attitude, willing to put your head down and do whatever it takes to execute, learn, and innovate.

• Excellent communication skills, written and verbal, with the ability to explain your work and results to executives as needed

• Persistence - never afraid to try new things, fail, and then try new strategies and approaches to succeed

• Self-motivated and focused on executing well; you enjoy being hands-on

• Scrappy and resourceful when facing challenges of all types Interest in the sports/live entertainment space is a plus

 

What we can offer:

• Flexible PTO

• Medical, dental, & vision insurance

• Life insurance and disability benefits

• 401K, HSA, pre-tax savings programs

• New equipment setup provided

• Wellness programs

• Tenure recognition

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