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Manager of Wholesale Digital & e-Commerce

Job title: Manager of Wholesale Digital & e-Commerce
Contract type: Full-time
Location: Nutley
Discipline: Marketing
Remote: No
Reference: 420835
Contact name: Sofia Alfaro
Job Published: January 01, 1970

Job description

Our client is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, their reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.

 

The Manager of Wholesale Digital & e-Commerce will own holistic strategy and execution for a designated family of business for brands sold online by wholesale partners.  With a keen pulse on the digital space within the fashion industry, this role will influence all touchpoints throughout the client journey from awareness to conversion and support end-to-end operations across the product lifecycle from asset planning to account handoff.  The Manager will be responsible for driving profitable sell-thru for digital retail, informing assortment planning, and optimizing product presentation and placement.

 

 

Essential Duties & Responsibilities

Develop and implement targeted strategies for department store, specialty, and online pureplay accounts, articulating specific action plans across content, site merchandising, and marketing for each wholesale.com

Provide consistent insights on the state of the business to Digital, Sales and Marketing partners to inform short-term actions and long-term planning; secure product knowledge, align on priorities, and advocate for digital differentiation through line openings, sample reviews, account meetings, and business reviews to develop seasonal plans

Conduct regular working sessions with cross-functional partners to develop synergies and ensure timely execution of digital-specific tactics

Analyze digital KPIs with focus on engagement, conversion, and profitability from campaign and PDP reporting; partner with site merchants and dedicated brand specialists at accounts to secure, review, and act on key takeaways to drive sell-through with strong understanding of diverse platform capabilities

Leverage on-site performance marketing tactics such as sponsored search, customer review seeding, and enriched PDP content, implementing best practices to increase scope and ROI; work with Director to test and learn, piloting new initiatives to secure proof of concepts

Collaborate with Brand Marketing to manage seamless client touchpoints with consistent message, ensuring site placements and performance marketing align with site merchandising; propose unique commercial incentives to exploit digital-specific and omni-channel services

Identify on-trend, exclusive content solutions to solve business needs, such as fit guides, style guides, PDP alts and videos; coordinate with internal agency and studio for on-time, quality asset production   

 

Experience, Skills & Knowledge

 

Experience within digital marketing, merchandising, and/or operations

Excellent project management, written/verbal communication skills, and facility with Excel/PowerPoint

Skilled in synthesizing data into actionable insights in a concise, clear format

Solid leadership presence, with ability to influence peers and partners

Exceptional analytical skills, with ability to identify opportunities across diverse data sources

Demonstrated marketing understanding from a brand, commercial, and/or consumer lens

Knowledge of e-Commerce platforms and web technologies with a proficiency in conversion optimization

Ability to thrive in a diverse, fast-paced, ever-changing environment

Prior experience at a large, matrixed, best-in-class retailer or brand preferred

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