Job description
A passionate and driven search professional, you excel at translating the digital strategy set at the senior level into daily tactical execution. You’re ready to challenge the status quo to produce world-class search campaigns for high profile brands and take pride in your ability to clearly articulate the outcomes of the tactics and the strategy to the client as the day-to-day client lead. You thrive in a multi-functional role and enjoy training and coaching team members to ensure flawless tactical execution.
Job Responsibilities
Exhibit understanding and ability to clearly discuss paid search and social fundamentals (Acronyms, Jargon, etc.)
Lead a day-to-day client and cross-department relationships
Drive client growth through data-drive and qualitative recommendations
Supports business growth efforts by assisting others with proposals, research and data collection
Oversees and manages client reports and analysis
Works with search director to develop campaign strategies and is responsible for the execution of search campaigns against the strategy
Support meaningful test ideas: soliciting recommendations to client and able to effectively execute and measure
Lead virtual and in-person presentations in a polished, energetic way, displaying story-telling elements throughout
Establish understanding of media types beyond paid search and understand how paid search fits into a larger digital/marketing strategy
Create and present case studies, POVs, etc.
Display basic management skills, including understanding of setting expectations, ability to train others, delegate tasks and provide feedback
Have clear POV on best practices for how to manage Vendor Relationships
Express differences on Media Metrics
Lead, develop and manage junior staff
Offer guidance support, direction and provide development opportunities and ongoing feedback
Ensure direct reports have received all tools and training to excel in their roles, this includes but is not limited to deal math, sales techniques and excel
Main team contact for questions or problem solving
Assist team with conflict resolution, conference calls and meetings where necessary
Coaches and mentors team and evaluate staffing needs and makes recommendations for direct reports training/development, responsible for performance evaluations & regular feedback
Supports and drives corporate culture initiatives
Desired Skills & Experience
Bachelor's Degree or equivalent experience in Marketing, or a related field
4+ years of paid search and social preferred
Expert on Google, LinkedIn, Facebook, Yahoo & Bing
Have basic story-telling ability as well as ability to lead virtual and in-person presentations
Experience with within an agency environment required
Excellent writing skills with an attention to detail
Expertise with Microsoft Excel, Word, and PowerPoint is required
Ability to multitask and handle other duties as assigned
B2B and Lead Gen experience is a plus
