Job description
The Manager, Paid Social will assist with developing, optimizing, maintaining, and communicating a digital strategy for our clients and buying media across paid social media platforms.
Key Responsibilities
Responsibilities will be across social media platforms such as YouTube, Facebook, Instagram, Pinterest, Twitter, LinkedIn, Snapchat, Tumblr (and other emerging platforms) including:
Management & Client Engagement
Managing Paid Social Specialists on the team and being responsible for overseeing their career development
Cross-Brand oversight of all Paid Social campaigns, including coordination of planning, activation and reporting
Supporting the team Director with ongoing client and team management • Professional communication with clients, vendors, and partners
Campaign Planning
Understanding client goals and how to maximize those measures of success through tactical strategies and technologies
Creation and delivery of effective media plan details for integrated paid social and native advertising campaign efforts - in context to wider media efforts
Developing, optimizing, and maintaining paid social and native advertising campaigns for clients, including coordination of assets between creative agencies and client teams and budget management.
Brainstorming/researching targeting and copy ideas for specific campaigns, including new betas and opportunities with our partners
Activation
Developing, executing and testing across campaign variables that create client-specific insight and feed future successions of testing
Strong familiarity with 3rd-party tracking vendors and integrating with social platforms
Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
Analyzing and reporting data on a daily / weekly / bi-weekly / monthly & ad-hoc basis
Develop, document, and implement Paid Social media best practices within client accounts
Keeping abreast of industry news and developing POVs to communicate relevant updates to client
Desired Skills & Experience
Bachelor's Degree or Equivalent Experience
3+ years of Paid Social experience
Experience working on pharmaecutical/healthcare clients is ideal
Experience in web analytics, ad tracking, and other biddable media (e.g., Paid Search)
Strong working understanding of the Paid Social and Native Advertising industry and platforms, including major players and supporting technology (social management tools like SocialCode / Brand Networks Sprinklr / Marin / Kenshoo), Facebook Power Editor, Twitter Ads, etc.
Demonstrable experience working on enterprise level paid social media accounts with large ($1m+) budgets
Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies
Understanding of broader media planning and buying - to ensure integration / coordination with wider media objectives occur
Extensive knowledge of Microsoft Excel, and excellent quantitative and qualitative analysis skills
