Manager, SEO

Job title: Manager, SEO
Contract type: Full-time
Discipline: Marketing
Remote: No
Reference: 407131
Contact name: Sofia Alfaro
Job Published: January 01, 1970

Job description

A top performance agency is seeking an energetic, proactive, and analytically-minded person to join our search engine optimization (SEO) team. The SEO manager is responsible for helping the agency clients improve organic visibility wherever search results are presented (e.g. Google, Bing, YouTube, App Store, Amazon, and e-retail channels). This role develops, implements, and manages SEO campaigns for a Fortune 100 client in the fast-moving consumer goods vertical. The job includes a great deal of client contact and cross-team collaboration between teams such as marketing, web development, web design, content production, mobile, social media, and public relations.

Job Responsibilities
• Deliver successful search engine optimization strategies based on direction from superiors
• Lead technical site analysis, competitive analysis, and content strategy
• Plan site structure, oversee social SEO and proofread copywriting
• Develop ongoing client dashboards and reports that yield qualitative and quantitative trends
• Establish and maintain project management processes to manage multiple SEO projects at once
• Work with cross-functional departments to develop and track all details of SEO initiatives
• Collaborate with paid search to feed SEO findings into broader online and offline media strategy
• Manage senior analysts and help analysts grow into the next level of their career

Desired Skills & Experience
• 3-5 years of SEO experience is essential for this role; candidates who do not possess SEO experience will not be considered
• Specific technical web experience, such as expertise in HTML, JavaScript, and CSS, is preferred
• Solid grasp of how search engines work as well as core SEO and SEM tenets
• Basic knowledge of website design and development
• Understanding of the strengths of SEO platforms (e.g. BrightEdge, Conductor, Searchmetrics, Moz, Screaming Frog) and when to consult web analytics tools (e.g. Google Analytics, Adobe SiteCatalyst, Webtrends) instead
• Ability to effectively communicate with clients, particularly in the area of explaining technical concepts to those in non-technical roles
• Ability to manage and prioritize multiple projects and tasks simultaneously
• Proficient in MS Office and project management tools (Outlook, Excel, PowerPoint, Project)
• Bachelor’s Degree or equivalent experience


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