Job description
Working with a luxury car brand the Marketing Analyst will function as an expert in marketing performance and data integrity by evaluating and analyzing datasets across multiple sources, creating compelling stories for our clients and internal leadership teams.
Marketing Analyst:
• Establish and execute media measurement campaigns across digital media campaigns (programmatic and direct buys), paid search campaigns, and traditional media campaigns
• Work closely with the Ad Ops team to ensure proper technical measurement is in place (conversion pixels, web analytics coding)
• Monitor and analyze campaign performance through regularly scheduled client dashboards along with ad hoc client requests
• Support the integrated media teams through optimization discovery and data-based planning and insight
• Develop intelligent and compelling client presentations, ranging from campaign wrap-up reports to POVs on emerging technologies in the analytics and business intelligence space
• Occasionally loan your analytics expertise and research on new business pitches
Marketing Analyst ideal candidate will have:
• A Bachelor’s degree in a relevant field
• 1-2 years of experience at an ad agency or digital media partner
• Determination in finding innovative measurement solutions to observe consumer behavior
• Strong understanding of online measurement and tracking
• The ability to collect, analyze, cleanse & combine data from multiple sources into a cohesive set
• The skill to transform complex and abstract themes into easily digestible presentations
• Experience with DoubleClick Campaign Manager, Google Analytics, Microsoft Excel
• Knowledge of Dashboarding tools like Tableau, Google Data Studio, Power BI or Looker