Job description
Marketing Automation Specialist
Client Overview:
Our client is a notable organization with expertise in the digital space. They offer a forward-thinking, collaborative, and technologically advanced approach that sets them apart as an industry leader and change maker.
Marketing Automation Specialist Overview:
We are looking for a meticulous marketing professional to support marketing automation efforts, pertaining to email campaigns, to ensure consistent quality and help us innovate our current practices. The right candidate has had experience in fast-paced, high volume environments, can follow complex workflows and can identify errors in such workflows.
Marketing Automation Specialist Responsibilities:
- Maintain precise QA process for both automated and batch-and-blast emails
- Validate and review audience segmentation setup attached to campaigns and alert team to any potential issues
- Test email templates for content accuracy to make sure links, articles and in-market assets are as expected
- Act as a liaison between client and web production to explain email edits, database and testing processes
- Report out on overall email QA process, findings, and insights to understand trends in performance
- Drive efficiencies and best practices in email campaign execution through SoPs and process improvements to prevent recurring issues
- Support management and execution of digital marketing projects as needed
Marketing Automation Specialist Qualifications:
- Bachelor’s Degree preferred
- Proficient knowledge of HTML/CSS (particularly as it pertains to email development)
- Process driven personality, with ability to pay close attention to details
- Willingness to collaborate across multiple teams
- Experience with WordPress or CMS is a plus!
- Proficient operational knowledge of email marketing and marketing automation technology
- Ability to learn new processes quickly, and pivot as needed
- A passion to stay current with issues and trends in digital marketing