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Creative Producer

Job title: Creative Producer
Contract type: Freelance
Location: san francisco, CA
Discipline: Marketing
Remote: No
Reference: 404103
Contact name: Bri McGee
Job Published: January 01, 1970

Job description

ESSENTIAL FUNCTIONS:

  • Develop and manage marketing print and digital creative assets for both seasonal on-model and product photography including but not limited to:
  • Develop creative briefs, timelines and project budget tracking for all applicable projects.
  • Create quarterly shot lists for product and on-model photography based on cross-channel marketing plans.
  • Develop and manage product sample requests by division and communicate sample needs to the Fashion Offices (FO) and Merchants.
  • Oversee process to ensure that the correct samples are received for shoots and donated or returned in a timely way.
  • For in-store shoots, create storyboards for each shot considering location and any necessary props. Lead execution of instore shoots with support from the internal team.
  • Responsible for booking photo shoots, talent, hair and makeup, stylists and shop for products and props as needed.
  • Attend photo shoots, manage production logistics and direct photographers and stylists on art direction and models as needed.
  • Oversee asset delivery to various agencies and provide / post contact sheets for all on model and product photography shoots for easy reference.
  • TV / Video Production including: Manages TV productions in partnership with our advertising agency.
  • Works closely with the Fashion Offices, Merchants and internal teams on production details and logistics to successfully execute commercials.
  • Strategically connects the dots across marketing channels to get the best outcomes and identify opportunities for process efficiency and cost savings.
  • Manage TV production projects on Basecamp with the most up-to-date documents and timelines.
  • Act as primary contact for TV production with Fashion Offices and Merchants ensuring that they are informed and deliver what's needed for each production.
  • Act as primary contact with Store Communications and Store Manager on TV Shoot Sample Pull Letters, store participation and TV shoot production logistics.
  • Maintain and evolve the In-store TV Shoot Guidelines as needed.
  • In partnership with the agency, attend and manage sample reviews and wardrobe fittings in Los Angeles.
  • Attend all TV shoots in Los Angeles (or other locations as needed) including actively managing multiple production details and logistics.
  • Ensure all TV spots are posted to Interdubs and facilitate video link requests and needs. Web, email and digital advertising channels project management including but not limited to:
  • Develop marketing creative briefs including all content / prioritization of content, copywriting, visual assets guidance, creative considerations, budget and timelines.
  • Review and proof read layouts including facilitation of internal reviews and approvals.
  • Provide consolidated feedback to agencies.
  • Form email subject headers and review test emails.
  • Act as the day-to-day liaison with external agencies managing inquiries and providing direction on projects.
  • Responsible for contact sheets (digital campaigns) and final work reference documents.
  • General project management work: Serves as credible contact and resource for cross-functional and agency partners.
  • Maintain and publish project timelines across vendors to internal team.
  • Maintain and distribute the Brand Guidelines as needed.
  • Manage digital and print budgets
  • Conduct competitive research across channels.
  • Publish quarterly summary of insights.
  • Act as main contact to facilitate sample kit needs.
  • Manage miscellaneous customer and internal requests.

COMPETENCIES:

  • Organizing Presentation skills
  • Action oriented
  • Process Management
  • Collaboration
  • Time Management
  • Creativity
  • Drive for results
  • Strategic Agility

QUALIFICATIONS AND SPECIAL SKILLS REQUIRED:

  • Bachelor's degree in marketing, advertising or related field or equivalent combination of education and years of experience.
  • 5+ years of marketing communications / creative services / production experience
  • Must be detail oriented, efficient at multitasking, and thrive in a deadline-oriented, fast-paced environment.
  • 3+ years of management experience
  • Must have an eye for design / ability to articulate and provide appropriate guidance to create on-brand assets.
  • Art direction experience preferred.
  • Independently manage multiple projects, budgets and timelines simultaneously.
  • Solid knowledge of Adobe Suite and Microsoft Office programs.
  • Working knowledge of Illustrator, InDesign, Photoshop and Basecamp preferred.
  • Great communication (verbal and written) skills and ability to work cross functionally and partner with external agencies.
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