Job description
ESSENTIAL FUNCTIONS:
- Develop and manage marketing print and digital creative assets for both seasonal on-model and product photography including but not limited to:
- Develop creative briefs, timelines and project budget tracking for all applicable projects.
- Create quarterly shot lists for product and on-model photography based on cross-channel marketing plans.
- Develop and manage product sample requests by division and communicate sample needs to the Fashion Offices (FO) and Merchants.
- Oversee process to ensure that the correct samples are received for shoots and donated or returned in a timely way.
- For in-store shoots, create storyboards for each shot considering location and any necessary props. Lead execution of instore shoots with support from the internal team.
- Responsible for booking photo shoots, talent, hair and makeup, stylists and shop for products and props as needed.
- Attend photo shoots, manage production logistics and direct photographers and stylists on art direction and models as needed.
- Oversee asset delivery to various agencies and provide / post contact sheets for all on model and product photography shoots for easy reference.
- TV / Video Production including: Manages TV productions in partnership with our advertising agency.
- Works closely with the Fashion Offices, Merchants and internal teams on production details and logistics to successfully execute commercials.
- Strategically connects the dots across marketing channels to get the best outcomes and identify opportunities for process efficiency and cost savings.
- Manage TV production projects on Basecamp with the most up-to-date documents and timelines.
- Act as primary contact for TV production with Fashion Offices and Merchants ensuring that they are informed and deliver what's needed for each production.
- Act as primary contact with Store Communications and Store Manager on TV Shoot Sample Pull Letters, store participation and TV shoot production logistics.
- Maintain and evolve the In-store TV Shoot Guidelines as needed.
- In partnership with the agency, attend and manage sample reviews and wardrobe fittings in Los Angeles.
- Attend all TV shoots in Los Angeles (or other locations as needed) including actively managing multiple production details and logistics.
- Ensure all TV spots are posted to Interdubs and facilitate video link requests and needs. Web, email and digital advertising channels project management including but not limited to:
- Develop marketing creative briefs including all content / prioritization of content, copywriting, visual assets guidance, creative considerations, budget and timelines.
- Review and proof read layouts including facilitation of internal reviews and approvals.
- Provide consolidated feedback to agencies.
- Form email subject headers and review test emails.
- Act as the day-to-day liaison with external agencies managing inquiries and providing direction on projects.
- Responsible for contact sheets (digital campaigns) and final work reference documents.
- General project management work: Serves as credible contact and resource for cross-functional and agency partners.
- Maintain and publish project timelines across vendors to internal team.
- Maintain and distribute the Brand Guidelines as needed.
- Manage digital and print budgets
- Conduct competitive research across channels.
- Publish quarterly summary of insights.
- Act as main contact to facilitate sample kit needs.
- Manage miscellaneous customer and internal requests.
COMPETENCIES:
- Organizing Presentation skills
- Action oriented
- Process Management
- Collaboration
- Time Management
- Creativity
- Drive for results
- Strategic Agility
QUALIFICATIONS AND SPECIAL SKILLS REQUIRED:
- Bachelor's degree in marketing, advertising or related field or equivalent combination of education and years of experience.
- 5+ years of marketing communications / creative services / production experience
- Must be detail oriented, efficient at multitasking, and thrive in a deadline-oriented, fast-paced environment.
- 3+ years of management experience
- Must have an eye for design / ability to articulate and provide appropriate guidance to create on-brand assets.
- Art direction experience preferred.
- Independently manage multiple projects, budgets and timelines simultaneously.
- Solid knowledge of Adobe Suite and Microsoft Office programs.
- Working knowledge of Illustrator, InDesign, Photoshop and Basecamp preferred.
- Great communication (verbal and written) skills and ability to work cross functionally and partner with external agencies.
Expired job
