Job description
Length of Contract: 3-6 Months with potential to extend.
Location or Remote: Remote, but must live in Seattle.
Client Overview: Our client is a is an American e-commerce company headquartered in Seattle, Washington, that sells clothing, footwear, toys, and home products.
Position Overview: The Marketing Manager driving Strategic Customer Brand Programs and Campaigns will be ruthlessly prioritized, effective at not only designing high leverage work, executing by influencing key stakeholders, but also has capability to set up testing frameworks in programs. This Marketing Manager will work directly with cross-functional channel teams, understanding the art & science of marketing and what role Brand programs and campaigns play to drive marketing leverage. This role will be responsible for driving core foundational programs, but also leaning into and developing and executing against pilots, beta tests, or experiments, based on strategic customer insights, implications and value creation for the business and our core customer, millions of moms.
What you’ll do:
• Own, manage, and operationalize the designs, direction and roadmap for prescribed Brand Marketing campaigns, programs, projects, and processes focused on customer cohort.
• Manage Brand Marketing campaign initiatives process, timeline creation, decision making tree, execution of Brand Marketing programs/tentpoles. From conducting and fielding research, to sourcing and managing partnerships, vendors, and associated budget for consumer creative efforts, including influencers, sponsored content, and event contractors, when applicable.
• Leverage channel owners, market research, customer insights and other quantitative and qualitative inputs to identify new opportunities, as applicable
• Partner across the company to help galvanize resources, seek diverse perspectives, to build and execute on assigned programs and projects to drive and execute towards timely completion
• Define requirements and liaises across respective cross functional partners, including Creative, Tech, Merchandising, VendorOps requests, etc. Produces business cases for new opportunities/features.
• Stays curious and connected on all internal and external data to find opportunities – “greenfield” opportunities – leverage, with our existing programs and opportunities for new programs
• Communicate progress and reports on our programs with key measurable results and initiatives to stakeholders
• Develop and nurture relationships with content contributors to further experiment and test into content supply chain
• Accountable for metrics and reporting associated with all programs and projects; document workflows and processes to enable self-serve and future efficiencies
• Own projected and actualized associated budget attached to Brand Marketing P&L
Qualifications
Bachelor’s degree in Marketing, Advertising or related discipline
• 8+ years of experience in a marketing role either at an advertising agency or on the client side
• Strong business acumen with exceptional strategic thinking, analytical, and project management skills
• Effective project management skills to manage and prioritize multiple high leverage projects at once using RACI or other programming techniques to work through ambiguity, where applicable
• Adept at prioritizing and planning multi-stakeholder initiatives, providing direction when needed and removing obstacles to get work done
• Adept at identifying and translating rich consumer insights into actionable and compelling business implications to apply through brand marketing programs/processes/campaigns
• Experience and eagerness to leverage internal data through BQ/SQL or by leveraging/manipulating Tableau/Looker dashboards to inform strategic decisions and testable hypothesis
• Deep interest in competitive landscape and ability to easily identify and interpret patterns from a blend of qualitative and quantitative data points to inform brand differentiation
• Strong verbal and written communication skills with the ability to lead, facilitate, and present to large groups building consensus, engagement, and driving positive impact through our Purpose & Principles
• Ability to work collaboratively and cross-functionally in a fast-paced environment where the ability to influence and build relationships is critical
• Self-starter with strong bias for action and solution orientation for difficult problems and is able to work in an environment where at times programs may be new, innovative and ambiguous to create workable plans that are operationalized for the team
• Exhibits an entrepreneurial mindset and can uncover opportunity areas, develop a plan, and then execute cross-functionally and breakdown siloes