Job description
Pay: $40/hr
Type: Long Term Freelance Contract
Location: Remote (Eastern Time Zone)
Industry: Insurance
By working with regional and local sales leaders, and your direct manager, you’ll develop programs to improve sales solution awareness and drive revenue. You’ll help local producers achieve their personal sales goals efficiently and effectively, primarily by leveraging existing collateral. You proactively recommend ideas that drive sales engagement for increased new business and relationship deepening.
You collaborate closely with regional and local sales leaders to understand their needs, goals, and business complexities. You enjoy translating these broad growth opportunities into specific marketing activities. Your peers develop national campaigns, and you ensure adoption throughout your region. If there is a local or regional event, you’ll help teams find the materials they need to make it a success.
You have a clear vision regarding key performance indicators and measurements. You enjoy identifying emerging trends. You have a knack for coaching leaders and sales teams regarding new campaigns, marketing materials, and techniques.
Responsibilities
- Quickly grasp big picture objectives and execute efforts that deliver successful results.
- Act as liaison with regional and local sales leaders to target opportunities for marketing innovation. Responsible for obtaining program approvals and support.
- Build trusted influential relationships with peers, sales leaders, producers, and account teams.
- Provide consultative lens to pivot reactionary requests into thoughtful channel execution.
- Collaborate with team members to launch efforts across internal and external channels.
- Identify key performance indicators for campaigns, population targeting, and optimization. Work with internal data teams to analyze program results and measure sales revenue generation.
- Ensure project and campaign deliverables are channel appropriate and the creative is clear, concise, and actionable.
- Coach regional leaders and sales teams regarding upcoming campaigns and collateral across print, digital, social media, and in-person marketing. Ensure utilization and engagement.
- Create and apply best practices across regions and industries.
- Adhere to departmental policies and priorities, measures performance, and assist with the execution of strategic plans.
- Become a brand ambassador and lead by example with innovative problem-solving and collaboration. Advocate change while keeping company goals and brand standards omnipresent.
Requirements
- BA degree in Communications, Marketing, or relevant field. MBA preferred.
- 6+ years experience in marketing, communications, or sales.
- Experienced with B2B industry. Insurance background preferred.
- Thinks independently, strategically, and can provide meaningful recommendations.
- Possesses strong knowledge of marketing concepts, best practices, and content standards across social networks, email marketing web & digital, print, and advertising platforms.
- Able to successfully manage multiple, complex projects simultaneously. Perform sophisticated tasks leveraging a variety of channels.
- Strong inclination for organization, process adherence, attention to detail, editorial guidelines, etc.
- Ability to prioritize and work in a fast-paced environment to meet tight deadlines in multiple areas
- Excellent verbal, written, presentation, and interpersonal skills.
- Proficient in Microsoft Office Suite.
- Operate with discretion and good judgment.
- Accountable for technical accuracy, testing, and performance of their own work.
- Minimal travel is required.
WHY JOIN US?
- Awesome Benefits: 401K matching, Generous Time Off Policy, Flexible Work Options, Medical, Dental, Vision, Pet Insurance, Cancer Insurance, Wellness Programs, Employee Award Programs (Trips!).