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Marketing Manager

Job title: Marketing Manager
Contract type: Full-time
Location: Los Angeles
Discipline: Marketing
Remote: No
Reference: 424749
Contact name: Jackie Chang
Job Published: January 01, 1970

Job description

Marketing Manager:
**Must be able to come into the DTLA office 2-3x a week
Our Client is currently searching for a Marketing Manager who knows marketing is about understanding people — and building awareness. Your client would be a large retail home-goods chain that has store nationwide! Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.

Objectives of this Role:
•    Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
•    Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
•    Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
•    Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
•    Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
Daily and Monthly Responsibilities
•    Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-¬facing communications, including print, digital, and video assets
•    Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
•    Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
•    Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
•    Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
•    Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Skills and Qualifications:
•    Bachelor’s degree in marketing, business, or related field
•    Excellent written and verbal communication skills
•    Proven experience developing marketing plans and campaigns
•    Strong project management, multitasking, and decision-making skills
•    Metrics-driven marketing mind with eye for creativity
•    Experience with marketing automation and CRM tools Apply for this job

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