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Marketing/Influencer Manager

Job title: Marketing/Influencer Manager
Contract type: Full-time
Location: El Segundo
Discipline: Marketing
Remote: No
Reference: 411390
Contact name: Natalie Mian
Job Published: January 01, 1970

Job description

Client Overview:

Our client, is a lash company looking for a Marketing/Influencer Manager to join their team!. 

Responsibilities:

  • Manage, develop, and implement marketing campaigns and ensure effective utilization of available promotional space
  • Establish omni-channel marketing best practices, including content marketing, SEO, SEM, PR, and social media
  • Oversee the marketing promotion campaign calendar, ensure deliverables are achieved on-time and accurately, and follow-up with internal and external partners as necessary
  • Define, refine, and execute the paid social acquisition and retention strategy for Facebook, Instagram, and other key paid social channels
  • Develop hypotheses on when to leverage paid social media channels and build a testing roadmap to prove (or disprove) ideas
  • Lead monthly reporting with the purpose of sharing best practices and driving enhanced creative outcomes across the organization
  • Effectively manage budget to business goals and financial targets
  • Recommend and advise on options and capabilities utilizing marketing and communications best practices and channel knowledge
  • Leverage research, reports, and data to support stakeholder business solution strategies
  • Work together with Brand Creative and Production to oversee the development of branded assets, including project style guides, promotional materials, social media content, and event-related collateral
  • Review products for quality, consistency, accuracy, and advancement of the visual and verbal brand in design reviews, and ensure that consistent image/message is conveyed
  • Manage and oversee marketing asset library including presentations, videos, and photography

Qualifications:

  • Bachelor’s degree in Marketing or equivalent work experience preferred
  • 3-5 years marketing experience
  • Ability to handle multiple tasks simultaneously and prioritize deadlines
  • Proficient with Microsoft Office Suite
  • Must be detail-oriented and deadline focused
  • Knowledge of marketing best practices in the B2C and B2B fields
  • Broad understanding of traditional and emerging channels
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