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Marketing Specialist

Job title: Marketing Specialist
Contract type: Freelance
Location: Atlanta
Discipline:
Remote: No
Reference: 415309
Contact name: Brittany Mitchell
Job Published: January 01, 1970

Job description

Pay: $25-$30/hr

Type: Contract - Through March/April 2022

Industry: Insurance

Remote: Hybrid - In Office on Wednesdays

This role will assist marketing managers with day-to-day marketing efforts, supporting the development of complex email campaigns, newsletters, webinars and rewards programs as well as assist in the development of key cross functional marketing operations initiatives. You’ll work with stakeholders to assess goals and success metrics for campaigns and help design customer experiences that drive acquisition and retention of customers.

Responsibilities:

  • Assist with the ideation, development and execution of email campaigns, newsletters and webinars
  • Provide support for the management of day-to-day activities for our direct and partnership channels
  • Support Lifecycle Marketing initiatives, such as journey mapping, gap analysis, roadmap and planning
  • Develop, create and/or update marketing materials, such as product and service guides and other collateral, while ensuring brand guidelines are met
  • Work with both internal and external partners to ensure campaigns and programs operate seamlessly
  • Provide support for campaign performance analysis and reporting
  • Assist with cross functional marketing operations projects that support direct and partnership channels
  • Collaborate with various teams to bring high-quality marketing campaigns to life

Qualifications

  • Bachelor’s degree in business administration, marketing, communications or related field
  • 2-5 years of experience in marketing with focus on strategy and campaign development
  • Solid knowledge of marketing operations and experience with various marketing and analytics tools, such as Eloqua, ON24, Microsoft Dynamics CRM, Tableau, Workfront or Microsoft Teams
  • Excellent analytical skills with a keen eye for data analysis
  • Effective prioritization, organization and project management skills
  • Strong written and verbal communications skills
  • Lifecycle marketing and/or retention & loyalty experience preferred but not necessary
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