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Marketing Specialist

Job title: Marketing Specialist
Contract type: Freelance
Location: Bellevue, Washington
Discipline:
Remote: No
Reference: 405201
Contact name: Whitney Reichert
Job Published: January 01, 1970

Job description

Length of Contract: 6 months
Location or Remote: Bellevue, WA

Client overview: Our client is a leading software company headquartered in Bellevue, WA.

Marketing Specialist Overview: The ideal candidate has experience developing and executing business development and marketing plans and strategies. As part of a growing company and team, the role requires a creative approach to problem solving and proactive team collaboration to deliver valuable solutions.

Responsibilities:

  • Manage all marketing and business development activities and efforts, including working with administrative staff to coordinate meetings, calendars and events;
  • Have a finger on the pulse as it relates to all marketing and business development initiatives and opportunities at all times;
  • Maintain a recurring list of clients, prospects and referral sources while proactively communicating important changes to management;
  • Create, manage, print and distribute on-brand prospect and client presentations;
  • Manage the content marketing plan as well as branding compliance through use of templates, style guides, graphic design and thoughtful governance;
  • Research, order, manage and distribute client and referral gifts/promotional items in addition to ordering branded office supplies as needed;
  • Implement and execute the client onboarding process;
  • Write, edit and publish thought leadership pieces through collaboration and internal interviews with the executive team;
  • Write press releases and work with PR firms as needed to activate PR opportunities;
  • Design new collateral and maintain all collateral up to date, including all templates;
  • Write and update bios, collateral and website copy as needed;
  • Write video scripts, and produce, edit, and publish video content;
  • Develop market insights using internal and external data to formulate and communicate strategic plans to team;
  • Create and execute campaigns to increase brand awareness;
  • Maintain all social media platforms and execute the social media strategy while providing recommendations and looking for opportunities for improvement;
  • Optimize and manage all Google platforms (Analytics, Console, My Business Page);
  • Manage website and website compliance, email platform and CRM/marketing automation;
  • Manage external vendor relationships to support various marketing initiatives;

Key Qualifications:

  • 1-2 years marketing experience with at least 1 years in Software/Technology marketing; Campaigns, Field, or digital marketing background helpful. 
  • Strong focus on marketing metrics and continuous learning/improvement
  • Has run marketing campaigns or programs  in the past, in particular, demand generation and direct marketing with offers such as webcasts, ebooks, virtual conferences, etc.
  • Must have a solid understanding of market segmentation; strategy, planning and execution of marketing activities, both online and physical
  • Excellent project management skills (can create/manage via detailed project plan)
  • Very strong organizational and written/verbal communication skills; must be able to prepare presentations and be comfortable speaking to groups; must be comfortable dealing with sales/executive management; must be able to massage content to suite specific and targeting programs, customers, and industries
  • Must be familiar with or able to quickly learn a variety of business application systems, including but not limited to: CRM Tools, Marketo, Google Analytics, etc.
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