We are looking for a Media Manager of Paid Search who loves diving into data and coaching a team on how to transform recommendation and solutions into ROI-positive campaigns.
Support the day-to-day account management of Paid Search clients and take full ownership of all activities.
Develop, execute, and manage day to day Google Ads and Bing strategy, tactics, & execution.
Responsible for all client deliverables, campaign performance and reporting.
Must be comfortable regularly communicating with clients over the phone and video calls.
Demonstrate knowledge of direct response/ecommerce paid search media execution strategies & tactics.
Solid knowledge of direct response, ROI, ROAS and CPA paid search media metrics, Google Analytics, marketing data trends, & insights.
Have an understanding of the complete marketing picture, how all channels and forms of communication drive a client’s business.
Must understand the role of Google Ads in terms of marketing mix.
Advanced knowledge of Google Analytics
2-3 years of experience in a Paid Search or Paid Media related position
Highly experienced in retargeting strategies and tactics.
Ability to work both independently and in a team environment.
Impeccable time management skills, including the ability to handle multiple direct reports, projects and ongoing operational tasks, while managing changing internal and client-facing priorities.
Highly experienced with audience segmentation, messaging and budgeting.
Understands and can teach the importance of Facebook pixel placement and placing/QA'ing all standard conversion events.
Can execute on and teach manual bidding for conversions and standard events, ad fatigue and refresh, and general account/campaign optimization.
Positive, "can-do" and "will-do" attitude when working with clients and internal partners
Approaches all challenges as new learning and growth opportunities, with a solution-oriented mindset.
Makes novel and innovative contributions improve channel
on-boarding & launch processes based on new platforms and media/market trends, executions, ideologies, etc.