Our media client is looking for a Media Manager of Paid Social.
Support the day-to-day account management of Paid Social clients and take full ownership of all activities.
Develop, execute, and manage day to day Facebook/Instagram and other social platforms
strategy, tactics, & execution.
Responsible for all client deliverables, campaign performance and reporting.
Must be comfortable regularly communicating with clients over the phone and video calls.
Demonstrate knowledge of direct response/ecommerce paid social media execution strategies & tactics.
Solid knowledge of direct response, ROI, ROAS and CPA paid social media metrics, Google
Analytics, marketing data trends, & insights.
Have an understanding of the complete marketing picture, how all channels and forms of communication drive a client’s business.
Must understand the role of Facebook/Instagram in terms of marketing mix.
Advanced knowledge of Facebook Ads Interface and other social platforms.
2-3 years of experience in a Paid Social or Paid Media related position
Highly experienced in retargeting strategies and tactics.
Ability to work both independently and in a team environment.
Impeccable time management skills, including the ability to handle multiple direct reports, projects and ongoing operational tasks, while managing changing internal and client-facing priorities. Highly experienced with
audience segmentation, messaging, budgeting.
Understands and can teach the importance of Facebook pixel placement and placing/QA'ing all standard conversion events.
Can execute on and teach manual bidding for conversions and standard events, ad fatigue
and refresh, and general account/campaign optimization.
Positive, "can-do" and "will-do" attitude when working with clients and internal partners
Approaches all challenges as new learning and growth opportunities, with a solution-oriented mindset.
Makes novel and innovative contributions to improve channel on-boarding &
launch processes based on new platforms and media/market trends, executions, ideologies, etc.