Media Planner

Job title: Media Planner
Contract type: Freelance
Location: Bentonville, AR
Discipline: Retail
Remote: No
Reference: 402307
Contact name: McKenzie Schmidt
Job Published: January 01, 1970

Job description

Description: As Media Planner, you will be responsible for development of comprehensive cross-channel media plans and day-to-day executive management of media and marketing deliverables. Your focus will be on category specific media plans and acquisition-focused digital media.

Additional responsibilities include collaborating with suppliers and agencies; working with key stakeholders and internal marketing customers; motivating and influencing cross-functional teams; and implementing the internal communications strategy. Develop annual plan(s) for one or more key categories by collaborating with Merchandising, Operations, and Marketing leadership; working with cross-functional departmental experts (for example, Channel, Site Merchandising, Consumer Insights); integrating site experience, new product and/or concept testing and rollout, media strategy and planning, and stores into the annual plan; developing innovative marketing programs; and following up to ensure the annual plan is executed and that changes and challenges are addressed.

-Manages project and initiative performance by planning campaign budgets and sales forecasts; estimating project costs; executing campaigns; measuring results or outcomes (for example, sales, traffic, conversion); and determining future campaign plans based on the findings.

-Drives sales growth and changes in customer attitudes and behaviors for one or more key categories by staying up-to-date on new industry trends; working with cross-functional teams to develop integrated marketing campaigns; ensuring agencies and internal teams are producing work that reflects and communicates our client's strategies and objectives; working with internal teams to develop strategic plans and goals for overall marketing calendar and specific campaigns; and analyzing program results and return-on-investment (ROI).

-Coordinates, completes, and oversees job-related activities and assignments by developing and maintaining relationships with key stakeholders; supporting plans and initiatives to meet customer and business needs; identifying and communicating goals and objectives; building accountability for and measuring progress in achieving results; identifying and addressing improvement opportunities; and demonstrating adaptability and promoting continuous learning.

-Provides supervision and development opportunities for associates by hiring and training; mentoring; assigning duties; providing recognition; and ensuring diversity awareness.

-Ensures compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity by implementing related action plans; utilizing and supporting the Open Door Policy; and providing direction and guidance on applying these in executing business processes and practices.

-Competencies Customer/Member Centered: Focus on the Customer/Member - Reviews customer/member-focused data and adjusts performance to address findings. Promotes and supports associate efforts to exceed customer/member expectations. Informs associates on how to identify and locate resources to meet the diverse needs of customers/members.

-Judgment: Use Appropriate Judgment

- Identifies, reviews, and applies policies and procedures to make informed judgments. Identifies and uses facts, information, and expertise to set priorities and make informed decisions.

-Uses data and evidence to determine the causes of problems and develop solutions to address them.

Execution and Results: Manage Execution and Results

- Holds associates accountable for completing work within expectations and time requirements.

-Plans and manages own and others' time, based on business priorities, and follows up to ensure all work requirements are completed in a timely and accurate manner. Identifies and obtains the resources needed to complete projects.

-Encourages associates to strive for excellence, efficiency, and quality in work practices.

Planning and Improvement: Plan and Pursue Team-Based Improvement

- Coordinates and aligns planning with organizational initiatives and direction.

-Looks at work plans and makes changes, as needed, to achieve team or work group objectives. Sets realistic timelines for goal accomplishment.

-Improves work processes and practices to increase performance and results.

Influence and Communicate: Increase Commitment

- Promotes ideas and links them to business needs and benefits. Builds trusting, cooperative relationships and alliances with others, inside and outside of the organization.

-Effectively communicates clear, up-to-date information on business plans and priorities (for example, change initiatives).

-Shares experience and ideas with associates across the organization.

Ethics and Compliance: Manage Ethics and Compliance

- Instructs associates on how to act in accordance with policies and procedures, and supports their efforts in doing so.

-Ensures associates demonstrate the highest standards of integrity and ethics in work situations.

-Corrects ethical and compliance issues, enforcing compliance and administering appropriate consequences as needed.

Adaptability: Quickly Adapt

- Demonstrates creativity and strength in the face of change, obstacles, and adversity.

-Adapts to competing demands and shifting priorities.

-Updates knowledge and skills to handle new complexities, challenges, and responsibilities.

-Seeks exposure to new ideas and perspectives.

-Helps associates adjust to and develop the capabilities needed to implement organizational change initiatives.

Talent: Supervise Associates

- Provides specific, honest, accurate, and timely feedback on associate performance.

-Assigns tasks to associates that fit their skill levels and maximize team performance. Uses people processes (for example, selection, development, performance evaluation) to ensure effective associate performance.

-Recruits and hires the associates needed to meet business requirements.

-Teaches, guides, and assists in the development of associates.

-Physical Activities Observes associate, customer, or supplier behavior.

-Enters and locates information on computer.

-Presents information to small or large groups and individuals.

-Communicates effectively in person or by using telecommunications equipment.

-Creates documents, reports, etc., using a writing instrument (such as a pencil or pen) or computer.

-Visually verifies information, often in small print. Reads information, often in small print.


-Travels domestically to and from multiple facilities or work-sites requiring consecutive overnight stays.

Entry Requirements/Minimum Qualifications

• Bachelor’s degree in Business, Communications, or related field and 5 years experience in marketing or related field.

Preferred Qualifications

• Master's degree in Business Administration or related field.

• 3 year of supervisory experience.

 • 5 years experience in direct or indirect retail marketing, including product marketing and brand management.

• 3 years experience in online marketing.

 • 3 years experience managing vendor contracts and relationships.

 • 2 year experience managing cross-functional teams.

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