Job description
Media Planner & Buyer
Client Overview:
Our client is a renowned marketing & advertising agency focusing on creating emotional connections between a brand and its audience. Through various mediums, they use the power of storytelling along with innovative strategizing and data analysis to build brand loyalty. They are looking for a Media Planner & Buyer to join their team.
Media Planner & Buyer Overview:
As Media Planner & Buyer, you will oversee and manage responsibilities around analyzing and interpreting advertising data to help optimize client campaigns.
The ideal candidate for Media Planner & Buyer will have experience in brand strategy and creating impactful ad campaigns for clients. The role of Media Planner & Buyer will focus on the placement of client campaigns across various media platforms such as television, social media, print and direct email to maximize the client’s brand reach.
Media Planner & Buyer Responsibilities:
· Develop and design creative and innovative strategies for client campaigns based on data analysis.
· Ensure brand strategies help client marketing campaigns create impactful reach towards target audience in the most effective way possible.
· Review suitability of various media types and assess the impact across specific markets based on client’s requirements and provide recommendations.
· Create media plans based on client’s objectives including various options where needed.
· Compile and analyze post campaign results and recommend optimizations and refinements where necessary.
· Research and analyze information on different media platforms and channels to aid in strategizing for campaigns.
· Recommend media strategies for customer attraction and retention to increase brand awareness and recognition.
· Maintain and increase customer satisfaction and brand loyalty through impactful and targeted strategies.
· Understand clients’ needs, wants, and objectives to determine and recommend the right media channels appropriate for their campaigns that will yield best possible results.
Media Planner & Buyer Requirements:
· Bachelor’s in Communications, Media Studies, Marketing, Advertising, Business, or related field.
· 2-3+ years of experience in an agency environment.
· Demonstrable experience in planning and buying media across broadcast, direct digital, social and programmatic media.
· Experience in developing and implementing media planning and buying processes and working with media planning and buying platforms.
· Thorough understanding of media reporting landscape.
· Strong data analysis skills to analyze and report on campaign data.
· Excellent presentation skills to report on multi-platform campaign performances.
· Excellent written and verbal communication skills.
