Our client is a marketing and advertising agency with clients in various industries (food, beauty, entertainment, media, tourism law and fashion.
Media Planner/Buyer Overview:
As the Media Planner/Buyer, you will be responsible for overseeing paid social media and digital activations from inception to final reporting. The role is focused on planning, buying, launching and optimizing campaigns.
Media Planner/Buyer Responsibilities:
• Manage several product lines across a client portfolio and direct integrated, cross-channel media plans from conception to completion
• Oversee media planning and buying across paid social and digital activation including budget tracking and campaign reporting
• Ensure deliverables achieve the highest quality standards by overseeing KPIs, conducting meticulous optimizations, trafficking ads and ensuring campaign launches run smoothly
Media Planner/Buyer Qualifications:
• Bachelor's degree preferred
• 2-3+ years’ media planning experience
• Technical knowledge of digital media, including paid social and digital activation