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Paid Social Manager

Job title: Paid Social Manager
Contract type: Full-time
Location: Corona
Discipline: Retail
Remote: No
Reference: 427523
Contact name: Vanessa Sanchez
Job Published: January 01, 1970

Job description

The Paid Social Manager, will focus on developing and managing media buying across paid social.

 

Essential Job Functions

  • Create, manage and optimize advertising campaigns on Social Media platforms including Facebook, Instagram, Tik Tok, Twitter, YouTube, Snapchat, and other networks.
  • Lead the consolidated media buying process for International working alongside the Digital Managers.
  • Build, manage and optimize media campaigns through social platforms (specifically Facebook Ads Manager, TikTok, and YouTube.
  • Set and optimize bids at placement, ad set, device, geographic and other levels.
  • Leverage consumer insights, marketing data, and analytics to develop media strategies.
  • Support planning and execution of key campaigns working with to local Digital Managers and regional Marketing team on end-to-end management of biddable media campaigns.
  • Manage and pace campaign budgets on ¬¬a routine basis to ensure efficient delivery of advertising spend and to ensure pacing towards campaign objectives and goals.
  • Knowledge of programmatic and the ability to set up private marketplace deals in DSPs such as The Trade Desk, DV360, and Amazon is highly desirable.
  • Stay current on digital industry trends and emerging platforms.
  • Actively test and analyze targeting, ad creative, landing pages, and placements to drive results.
  • Consolidate learnings and best practices across regions to improve efficiency and develop consistency in the way we go to market for all markets and brands.
  • Work with Analytics Manager to to develop performance reports to measure, evaluate, and analyze campaign performance and provide recommendations and optimizations on an ongoing basis.
  • Contribute to Quarterly Marketing Reviews and other management-facing presentations that outline performance, insights from testing, and key strategic opportunities.
  • Maintain media budgets and overall budget summaries for assigned campaigns.
  • Partner with finance and procurement teams to track purchase orders and ensure invoice reconciliation.

Position Requirements

  • +5 years of digital marketing experience and extensive knowledge of digital mediums including major social media networks, programmatic, current technology, and related applications.
  • Bachelor’s degree in communications, marketing, advertising, public relations, media studies, business, and/or related fields.
  • Digital media certifications and training plus: Google, Facebook, Twitter, Trade Desk, etc.
  • Fluent in English both spoken and written. Additional languages are a plus.
  • Must be proactive and focused, detail-oriented, self-motivated, results-driven, and able to manage multiple priorities and projects simultaneously in a fast-paced environment.
  • Strong knowledge of Social Media. Programmatic knowledge is a plus.
  • Proven ability to educate teams and peers on complex media and measurement concepts.
  • International experience in buying and optimizing digital media is a plus.
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