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Paid Search Specialist

Job title: Paid Search Specialist
Contract type: Full-time
Location: Virginia Beach
Discipline: Marketing
Remote: Yes
Reference: 426261
Contact name: Casey Broday
Job Published: January 01, 1970

Job description

PRIMARY RESPONSIBILITIES:

  • Understand and develop a strong knowledge of the client’s brand, location, and business objectives
  • Develop project strategy, lead digital execution and optimization, ensure delivery, produce insightful analytical reports regarding KPIs and goal objectives, and give recommendations on how to increase performance and produce even better campaign results
  • Launch, manage and optimize paid media campaigns across digital and social platforms
  • Attend client meetings
  • Assist social media team with paid advertising campaigns
  • Present bi-weekly and monthly in-depth reports to clients.
  • Provide input and recommendations based on findings
  • Analyze, review and optimize campaigns daily as needed

SKILLS & EXPERIENCE:

  • Experience managing campaigns through Google Ads, Facebook, Instagram, LinkedIn, and DSPs
  • An expert in executing and optimizing PPC, Programmatic, and paid social campaigns Experience managing search, display, and video campaigns
  • Google Ads and Analytics Certified is preferred
  • Deep understanding of Analytics and KPIs
  • Google TagManager
  • 3-5 years of experience necessary
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