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Paid Search Supervisor

Job title: Paid Search Supervisor
Contract type: Full-time
Location: Philadelphia
Discipline: Marketing
Remote: Yes
Reference: 426046
Contact name: Jocelyn Yant
Job Published: January 01, 1970

Job description

The Paid Search Supervisor is responsible for leading the team of Search Managers and Associates for a client or group of brands to ensure best in class strategy and execution as well as a team growth.
 

Key Responsibilities
  • Strong knowledge of the search landscape (paid and organic), how consumers leverage search and how brands can benefit from a strong search presence
  • Expertise in search campaign implementation, management, analysis and optimization
  • Strong ability to link brand goals search campaign organizing and execution
  • Understanding of the digital landscape and agency capabilities
  • Strong understanding of client category landscape and competitive factors
  • Broad knowledge of all media functions (planning, SEO, online and offline Media, technology, etc.)
  • Strong understanding of digital landscape
  • Proficient project management and time management skills
  • Strong understanding of analytics tools (such as Google Analytics and Adobe SiteCatalyst)
  • Expert level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building) and PowerPoint
  • Knowledge of search and media landscape tools (Keyword Planner and competitive tools such as SEM Rush, comScore, Kantar, etc.)
  • Well versed in vendor landscape

 

Internal: Operations, Tactics and Strategy

  • Responsible for strategic approach of SEM campaigns
  • Lead collaboration with search and client engagement teams to establish and evolve client search strategy
  • Helps to facilitate cross-departmental collaboration by working with team members to craft synergistic plans and reports.  Openly reaches out to leverage learnings across agency capabilities
  • Aligns search campaigns with client goals
  • Ensure campaigns utilize search best practices and continually striving to test, innovate and expand
  • Correlates campaign dependencies to other media channels and plans appropriate flighting
  • Provide consistent team leadership, driving team education, goal setting and career growth
  • Monitors competitive landscape and understands and communicates campaign impact
  • Utilizes various reporting interfaces and campaign management software as applicable
  • Supervises Associates and/or Managers
  • Collaborate with SEO team to craft and communicate holistic approach to search marketing
  • Extensive knowledge of the role, strengths and weaknesses of a variety of media channels
  • Consistently leads internal and external discussions in all media topic areas. Active participant in meetings
  • Consistently keeps team informed on status of projects verbally and/or in writing
  • Takes initiative and shows accountability for teams work
  • Ability to proactively solve problems, improve processes, create efficiencies and contribute to POVs and team thought leadership

 

Client Relationship

  • Builds trusting relationships with client counterparts
  • Viewed by the client as strategic search expert
  • Key point of contact and primary search escalation point for the assigned client
  • Responsible for the quality, depth and timeliness of client facing deliverables and presentations
  • Able to lead clients through financial discussions and addresses budget/financial/scope related questions
  • Strong oral and written communication skills

 

Requirements

  • Exhibits integrity and trust
  • Exhibits self-development
  • Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)
  • Proven ability to lead people and projects
  • Ability to work in a matrix (multi-supervisory) environment; Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines (strong work ethic); Ability to take initial direction, then transition to a more independent work style
  • Able to problem solve and provide alternative solutions
  • Ability to build relationships, lead, and communicate across work groups

 

Requirements
  • Bachelor’s degree required.
  • 5-7 years search campaign management experience
  • Healthcare industry knowledge a plus
  • Google AdWords Certification desired
  • Knowledge of search campaign management tools a plus

 

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