The Manager of Performance Media, e-Commerce is responsible for planning and executing high-impact search marketing and performance-driven media. A person in this role is expected to have a strong background and working knowledge of the e-commerce media and retail space, specifically SEM/PPC and programmatic media, with a heavy emphasis on the impact within broader digital marketing ecosystems, and an understanding of available digital media research and measurement methodologies and tools. The role requires someone who is adept at distilling the science of data and media to digestible insights that can power a continued upwards trajectory of our e-commerce business.
Essential Job Functions:
Lead eCommerce marketing initiatives (full-funnel) and on-going, always-on optimization of the initiatives across key Ecommerce and Retail media networks like Amazon, Walmart.com, Target.com, Kroger.com, Instacart, and all other e-Commerce / DTC channels.
Own all budgets, calendars, agency relationships and strategies associated with ecommerce and retail media
Serve as central thought leader / SME surrounding retail media for our sales organization
Seek and evaluate strategic performance opportunities and serve as a thought-leader on new and innovative ways to reach and connect with our consumers.
Develop recommendations for new growth initiatives and platforms, programs and initiatives that scale consumer acquisition.
Push the boundaries on enabling a winning consumer experience across various eCommerce touchpoints.
Ensure that paid search and related campaigns are in-line with performance goals and adhering to industry best practices at all times.
Collaborate closely with creative, data, social and brand teams to set and execute strategies.
Drive the development of industry POVs for that can be used for knowledge-building among the wider Digital Marketing team as well as cross-functional Sales and Marketing teams.
Build close and strong partnerships with platform vendors.
Direct the development of forward-thinking testing roadmaps that help our efforts forward.
Confidently and convincingly present strategic recommendations and analysis within external and internal organization settings.
Senior-level budget management from planning to reconciliation, with a strong attention to detail.
Reports and presentations that clearly articulate the impact of work being done, for both peers and executive leadership teams.
Relevant daily, weekly, monthly and quarterly tasks ensuring that all campaigns are executed to plan.
Provide training and team-building for both direct reports as well as cross-functional colleagues.
5-7 years of experience directly managing large scale, complex media campaigns focusing on e-commerce impact.
Deep understanding of performance media campaign management and optimization practices including, but not limited to SEM (Serahc/PPC), Programmatic/Display, etc.
Extremely proficient in Amazon Sponsored Ads, as well as other related bid management platforms.
Excellent analytical skills, including technical knowledge, with the ability to identify and communicate how trends and insights impact performance.
Strong organizational and project management skills, with the ability to juggle multiple assignments.
Excellent communication and presentation skills, with the ability to make strategic decisions and recommendations and lead communication.
In-depth budget management experience, from an account to campaign/tactic level.
Experience building, managing and optimizing media attribution models.
Passionate about the digital industry, media and e-commerce trends.
Must be proactive and self-motivated to deliver results in a fast-paced environment.
Ability to think creatively, critically, in order to bring the best and new ideas forward.
Strong verbal, written, and presentation skills.