A PPC Specialist manages internet pay-per-click advertising campaigns including the strategy, design, implementation, SEO, and analysis of ad performance. It is a challenging role that is also highly sought after because it takes a unique skill set to nail a PPC campaign. Some of the main roles a PPC Specialist will assume include:
· Keyword research:
Understanding how people search for any product or service is a must for a PPC Specialist. You have to keep up with trends, constantly research and test your keyword choices, and be ready to change them when you do not see results.
· Landing page design:
Your ads will direct clickers to a landing page where you have a few seconds to engage and delight your readers. Perfecting these landing pages is an art that successful PPC specialist’s share. Without a strong landing page, all your efforts are for nought.
· Trend watching:
This alone can prove to be a full-time job. SEO trends and understanding how to outsmart Google’s ever-changing algorithms will keep you busy when you are not mastering your campaigns. You will need an intimate relationship with consumers, so you understand what they will respond to and also what technology is driving them each day. You have to know all of this, along with societal trends, to keep on top of your keywords and landing page designs.