Job description
Senior Public Relations Account Executive
Client Overview:
Our client is a global communications firm that partners with beauty and lifestyle businesses and organizations to evolve, promote and protect their brands reputations.
Senior PR Account Executive Overview:
The Senior Public Relations Account Executive (AE) plays a lead role on client accounts, managing day-to-day client activities, projects and teams at a tactical level and playing a critical role on the development of client strategy with support from senior team members. The AE has a strong understanding of media relations and is successful in securing placements. A successful AE will ensure client satisfaction and maintain efficiency and productivity on client accounts within beauty.
Senior PR Account Executive Responsibilities:
· Content development for various mediums including digital and social media, news media, and creative materials based on outline or direction from supervisors
· Understanding clients’ top tier and trade media and influencer outlets with existing/established relationships at a national level
· Communicate with clients and key members of the media and execute on press opportunities
· Participate in regular brainstorms to support VP/Director’s strategy development
· Monitor media outlets for coverage of client news and competitor analysis (approving and generating of reports and recaps)
· Coordinate and manage call agendas
Senior PR Account Executive Qualifications:
· Bachelor’s degree in a relevant field (Communications, Public Relations, Marketing, etc.)
· 3– 4+ years’ experience in public relations, communications, and/or a related field within the beauty industry
· Relevant media contacts within beauty
· Proficiency in Microsoft Office (Word, Excel, PowerPoint)
· Tactical understanding of social media and social networking tools (Twitter, Instagram, Facebook, LinkedIn, Snapchat, etc.)
· Excellent pitching skills with a proven track record in securing quality results
· A deep understanding of the influencer landscape and current trends
· Strong listening, communication, organization, writing, and presentation skills