Job description
Our client, an award-winning multicultural agency, is looking to bring on a fulltime PR Account Executive, located in the Chicago market. Role will be hybrid upon return to office, and is set to start no later than 11/12!
Overview:
This is an excellent opportunity for someone who has an entrepreneurial mindset, loves relationship-building with the media and can deliver media results, stays current on trends and events in the media relations space, has an interest in developing media strategies, is familiar with media platforms (Meltwater, Cision, etc.) and wants to have an impact in multicultural communities.
Responsibilities:
- Developing pitch angles and exhausting every possible story idea
- Cultivating strong relationships with national media
- Landing high-quality media placements
- Writing compelling new releases, op-eds, blog posts, award entries and case studies
- Developing campaign presentations and media recap reports
- Managing campaign budgets and timelines to ensure deliverables stay within budget and on time.
- Researching influencers who align with client brands
- Cultivating influencer relationships
- Developing POVs that resolve client issues
- Monitoring media outlets for coverage of client news and competitor developments
- Tracking and maintaining media placements
- Composing media plans and contributing to plan development processes
- Demonstrating knowledge of top-tier media pitching, placements, and tour scheduling. Pitching to clients’ top-tier and other media
- Participating in and provide support for client special events {During COVID, special event support may be virtual.}
- Delivering high degree of social media community management
- Proofreading and editing client related documents, as needed
Qualifications:
- 3 years of experience in the PR/integrated marketing industry.
- Must have: Multicultural experience; great writer, likes to pitch media and can find a story angle.
- Versed in sports marketing or spirits PR would be great.
- Hispanic marketing experience is a plus
- Fluent Spanish is a plus (oral and written communications)
- Proven ability to deliver media results and build relationships
- Experience developing multi-layered campaigns with a multicultural focus
- Experience with developing detailed media lists, coverage reports and recaps
- Ability to gain a full understanding of relevant aspects of our clients’ businesses and generate fresh ideas to solve their business challenges
- Experience in PR pitching/writing across general interest, dailies and TV media outlets; Excellent relationship builder who can build a rapport with top media that is well respected. Ability to showcase brand messages, creative assets, etc., via print, digital and OOH, strong research skills
- Experienced writer who is a great storyteller, has strong attention to detail, organizational and multi-tasking skills; ability to be proactive
If you are interested in and qualified for this opportunity, please forward your resume and any work samples today!
