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PR Specialist (Associate Level)

Job title: PR Specialist (Associate Level)
Contract type: Full-time
Location: Atlanta, GA
Discipline: Marketing
Remote: Yes
Reference: 402626
Contact name: Kate Gilman
Job Published: January 01, 1970

Job description

Public Relations Specialist

Salaried Role, Direct-Hire

Salary: 50-55K, DOE

Must be based in ATL

Remote/Onsite Hybrid Role

PR / Public Relations Specialist

integrated marketing agency with a fast-paced, creative environment. We are looking for an energetic person with experience in PR. In this client-facing position, you will be expected to help develop PR strategies and lead execution, specifically media outreach to achieve client objectives.

Responsibilities

  • Assist in the development of PR strategies through components such as market research, key message frameworks, PR infrastructure materials and content recommendations
  • Develop, create and deliver compelling content that requires little-to-no editing prior to publication. This can include but is not limited to press releases, social media content, blog posts and website copy
  • Provide onsite support for client events including trade shows and workshops
  • Build and maintain relationships with key members of the media and industry influencers
  • Develop media kits and execute media relations to applicable outlets
  • Ability to create PR ideas and activations that extend the brand presence online and offline
  • Stay on top of performance and applicable trends to proactively identify and pitch media opportunities, content recommendations and storytelling ideas to clients
  • Develop and manage influencer programs including, but not limited to researching, identifying and negotiating talent
  • Build collaborative relationships with other departments within the agency to identify on-going opportunities to conduct outreach on behalf of Brunner
  • Author original content on behalf of Brunner to be published externally through secured bylines
  • Stay on top of PR, social media, influencer and content trends to influence internal and external understanding of opportunities
  • Maintain accountability for individual utilization and account billability rates. Manage personal hours, budgets and timelines appropriately

Requirements

  • Existing media and influencer relationships
  • Experience with Cision, Netbase, Wordpress and/or Sprout Social is preferred
  • Experience with applying SEO best practices is preferred
  • Detailed eye for style, inconsistencies, and continuity
  • Excellent spelling and grammar proofing abilities
  • Manage multiple projects in a deadline-driven environment


Education/experience

  • Minimum of 2-3 years of public relations experience is a must
  • Bachelor’s Degree from a four-year college or university preferred.
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