Job description
Public Relations Specialist
Salaried Role, Direct-Hire
Salary: 50-55K, DOE
Must be based in ATL
Remote/Onsite Hybrid Role
PR / Public Relations Specialist
integrated marketing agency with a fast-paced, creative environment. We are looking for an energetic person with experience in PR. In this client-facing position, you will be expected to help develop PR strategies and lead execution, specifically media outreach to achieve client objectives.
Responsibilities
- Assist in the development of PR strategies through components such as market research, key message frameworks, PR infrastructure materials and content recommendations
- Develop, create and deliver compelling content that requires little-to-no editing prior to publication. This can include but is not limited to press releases, social media content, blog posts and website copy
- Provide onsite support for client events including trade shows and workshops
- Build and maintain relationships with key members of the media and industry influencers
- Develop media kits and execute media relations to applicable outlets
- Ability to create PR ideas and activations that extend the brand presence online and offline
- Stay on top of performance and applicable trends to proactively identify and pitch media opportunities, content recommendations and storytelling ideas to clients
- Develop and manage influencer programs including, but not limited to researching, identifying and negotiating talent
- Build collaborative relationships with other departments within the agency to identify on-going opportunities to conduct outreach on behalf of Brunner
- Author original content on behalf of Brunner to be published externally through secured bylines
- Stay on top of PR, social media, influencer and content trends to influence internal and external understanding of opportunities
- Maintain accountability for individual utilization and account billability rates. Manage personal hours, budgets and timelines appropriately
Requirements
- Existing media and influencer relationships
- Experience with Cision, Netbase, Wordpress and/or Sprout Social is preferred
- Experience with applying SEO best practices is preferred
- Detailed eye for style, inconsistencies, and continuity
- Excellent spelling and grammar proofing abilities
- Manage multiple projects in a deadline-driven environment
Education/experience
- Minimum of 2-3 years of public relations experience is a must
- Bachelor’s Degree from a four-year college or university preferred.
Expired job