< BACK TO JOBS

Product Marketing Manager

Job title: Product Marketing Manager
Contract type: Full-time
Location: Alpharetta
Discipline:
Remote: No
Reference: 413963
Contact name: Brittany Mitchell
Job Published: January 01, 1970

Job description

Salary: 90k-100k

Type: Full Time - Hybrid

Location: Alpharetta, GA

Industry: Automotive

 

An ATL Automotive Client is looking for a Product Marketing Manager.

The Product Marketing Manager will develop go-to-market plans for new products while driving sales, adoption, utilization and customer retention for our existing portfolio.

 

ESSENTIAL FUNCTIONS

  • Crafts product positioning, differentiated stories, value proposition and key messages to convey the company’s unique solutions to the marketplace.
  • Develops strategies and marketing plans that drive growth and revenue for leasing, mobility and fleet management products.
  • Creates and executes top-notch integrated lead generation programs for new and existing products.
  • Leverages multiple channels to communicate product value to internal and external audiences
  • Manages the following:
    1. All product marketing campaigns
    2. Market research activities
    3. Product packaging, design and user experience
    4.  Development of sales tools, collateral and out-of-the box content
    5. Sales enablement programs
    6. Integrated lead generation and awareness activities
    7. Events, webinars and product training
    8. Customer feedback loop and case studies
    9. Repeatable and measurable GTM processes
    10. Analysis of performance metrics and results
  • Works with cross-functional teams

CORE COMPETENCIES

  •  Initiative
  • Communication
  • Collaboration
  • Creative thinking

 

WORK ENVIRONMENT

This position is in Alpharetta, GA and operates in a professional office environment with flexible work opportunities as long as located in the metro Atlanta area.

POSITION TYPE/STANDARD SCHEDULE

This is a Full-time position scheduled to work Monday through Friday.

TRAVEL

Less than 10% travel is expected for this role. 

MINIMUM REQUIRED EDUCATION & EXPERIENCE

  • Bachelor’s degree in business, marketing or related degree.
  • 5 years of relevant product management or product marketing experience.
  • Business-to-business marketing and lead generation marketing experience.
  • Strong digital marketing skills and experience including online content marketing, inbound marketing and social media
  • Experience within similar or relevant industries
  • Experience with market analysis, product launch and the development of integrated marketing campaigns.
  • An eye for detail, mixed with creativity and superior communication skills, including verbal, written and presentation skills.
  • Interpersonal skills and ability to influence cross-functional teams.
  • High energy, a leadership and brand champion mindset and the ability to operate with minimal supervision.
  • Experience with Salesforce.com, Photoshop design and copywriting as an added bonus.
Apply for this job