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Product Go To Market Manager - REMOTE

Job title: Product Go To Market Manager - REMOTE
Contract type: Freelance
Location: Portland, OR
Discipline: Marketing
Remote: Yes
Reference: 405369
Contact name: Shivani Sharma
Job Published: January 01, 1970

Job description

24 Seven is partnering with Regional Healthcare and Insurance organization to locate a marketer to join their go to market team.

Primary Job Purpose:

  • Facilitates end-to-end go-to-market activities for new health plan product rollouts and existing product sustainment.
  • Supports products for various brands, lines of business, and state-based markets.
  • Directly supports membership acquisition and retention goals through executing effective product sales strategy and tactics and communication touch points across each market.

 

Minimum Requirements:

  • Effective project management skills.
  • Proven ability to manage multiple, diverse and/or complex projects and deadlines.
  • Demonstrated proficiency with MS Office products (specifically SharePoint) and other corporate software as required.
  • Demonstrated business aptitude and general understanding of the healthcare, health insurance, and/or employee benefits industry.
  • Strong written and verbal communication skills for diverse audiences.
  • Knowledge of product marketing/go-to-market principles is a plus.

 

Qualifications:

  • BA/BS in Marketing, Communications, Business Administration or relevant field, plus 5 years of experience in marketing, marketing communications, sales, field support, or product management with 1-2 years of experience in healthcare or insurance industry; or an equivalent combination of education and experience.

General Functions and Outcomes:

  • Works closely with Product Managers to understand and effectively communicate the features, benefits, and unique selling proposition of products and services.
  • Coordinates the development of marketing collateral and sales support materials.
  • Maintains and tracks product resource materials to ensure accuracy and timeliness of information to Sales, Marketing, Customer Service and other internal departments. 
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