Product Marketing Manager

Job title: Product Marketing Manager
Contract type: Full-time
Location: New York
Discipline: Marketing
Remote: No
Reference: 414622
Contact name: Sofia Alfaro
Job Published: January 01, 1970

Job description

About the Role

As a Product Marketing Manager, you will be responsible for leading strategy, planning, and execution of Go-to-Market plans for new products, product features, and other product-led launches. Working cross-functionally with Marketing, Paid Acquisition, Lifecycle, Product, Design, and more, the Product Marketing Manager will activate go-to-market strategies ranging from top-of-funnel awareness campaigns down to lower-funnel conversion campaigns.

This is a great opportunity to join a fast-growing and innovative technology company focused on empowering hard-working Americans to take control of their finances.

This individual can be based in New York, NY, or Remote in the US.

Key Responsibilities:

  • Create and manage rapid ideas to execution on short and medium-term communication strategies across a range of initiatives, such as partnership with internal stakeholders, marketing team, and our agency partners.
  • Define, manage, and execute comprehensive go-to-market strategies for new and existing product initiatives including audience definition, product positioning, comms architecture, and launch strategy.
  • Partner closely with our User Research and Product teams to understand our member's needs and the broader competitive landscape.
  • Lead the strategy, planning, and execution of go-to-market plans working closely with Product, Design, Paid Acquisition, Social, Content, Lifecycle, and PR.
  • Ensure alignment on product positioning and comms architecture across all channels including Marketing, Member Services, and Product.
  • Take a data-driven approach to campaign strategy focusing investments on the most impactful outcomes and specific KPIs.
  • Help define and operationalize the Product Marketing function

About You

  • 5+ years managing end-to-end marketing campaigns
  • Experience preferred: FinTech, Banking, Consumer finance, advertising/marketing agency, and/or fast-paced consumer brand.
  • Ability to manage multiple projects simultaneously with competing priorities and deadlines aligning stakeholders and production teams, minding details, organizing materials, and leading and aligning team members.
  • Strong analytical skills, comfortable reviewing and analyzing business performance metrics, KPIs, ability to pivot when the data tells you.
  • Ability to think out-of-the-box and to get creative and take risks building new products.
  • Results-driven mindset, with a passion for using data to build marketing campaigns that solve business problems and advance our brand narrative.
  • Reputation for bringing cross-functional teams together, working with designers, product managers, compliance, finance, etc.
  • Successful track record of project management that spans time, disciplines, and stakeholders

What We Value

We value growth-minded and collaborative people with high learning agility who embody our core values of teamwork, customer-first and innovation. Every member of the is passionate about fintech and ready to give 100% in helping us achieve our mission..

Working For Us

We want you to be well and thrive. Our generous benefits package includes:

  • Competitive salary packages and bonuses
  • Comprehensive medical, dental, vision and life insurance benefits
  • Equity based compensation
  • Wellness perks
  • Paid parental leave
  • Unlimited Paid Time Off
  • Learning and Development resources


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