Programmatic Media Manager

Job title: Programmatic Media Manager
Contract type: Full-time
Location: Charlotte
Discipline: Marketing
Remote: Yes
Reference: 426564
Contact name: Brittany Mitchell
Job Published: January 01, 1970

Job description

Salary: 95k

Type: Full-Time Permanent

Location: Remote; East Coast Time Zone


Essential Duties & Responsibilities as Programmatic Media Manager

  • Become one of the agency’s experts on programmatic media activation
  • Spearhead innovation across programmatic media channels to drive campaign performance
  • Actively advise clients and fellow team members
  • Contribute to building and managing the agency’s media tech stack, determining the right platforms and partners for our clients’ businesses and delivering better performing work across programmatic media
  • Develop and execute the activation of paid programmatic media campaigns
  • Be responsible for recommending channel spend as part of overall program objectives to meet campaign KPIs
  • Maintain knowledge of clients’ businesses, competition and latest industry news and trends
  • Effectively lead client conversations and relevant measurement reporting meetings when senior programmatic team members are not present
  • Work with the Analytics & Performance Group Director to develop analytic reports and dashboards that monitor campaign outcomes and performance
  • Manage campaign progress and measurement process for assigned accounts across multiple campaigns
  • Analyze performance trends and work with the team to recommend optimization strategies and approaches
  • Communicate campaign progress to other team members, executives and clients through active participation in the preparation and distribution of client performance reports and presentations
  • Collaborate with the team members on new opportunities to drive results through audience and program analysis
  • Support ongoing cross-company Lunch & Learns for the Connections team, client business directors and project managers
  • Participate in the creation of proposals for new and existing clients, and support new business efforts as needed
  • Support client business directors with report explanations and campaign performance updates


Communication Skills

  • Foster internal and client relationships, demonstrating an ability to lead, a passion for the work, diplomacy, flexibility and poise under pressure
  • Communicate clearly with team members, clients, vendors and partners regarding project objectives and deliverables
  • Solve challenges in a manner that achieves the most effective outcome for the client, team and agency
  • Maintain strong relationships across the agency and with clients
  • Be a champion for agency process and best practices



  • 2+ years of experience leading and managing high-performance media campaigns, with an in-depth focus on programmatic campaign activation across platforms and channels
  • Bachelor’s degree
  • Expert-level understanding of programmatic platform capabilities, including DV360 and Amazon DSP
  • Strong strategic and analytical skills with a passion for details
  • Ability to balance multiple projects/clients while prioritizing work with evolving and competing timelines, budgets and availabilities
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