Job description
WHO WE ARE: Our skincare cleint isn’t just changing the skincare game, it’s pioneering a new one. We believe that skin care should be simple. We design easy 1-step skincare solutions, by combining simple ingredients and innovative technology so you can focus on what really matters. We understand that when you feel at peace with how your skin looks and feels, you are free and powerful enough to focus on what really matters - YOURSELF. When you can focus on yourself, you can be your own follower, liker, cheerleader and best friend gives you the confidence to influence the world around you for the better. This is why we exist, to help you make peace with your inner self.
WHAT YOU WILL DO:
You will lead original copy and content development for a wide range of projects- including packaging, instore/retail, video scripts, digital storytelling, social media, advertising.
Responsibilities:
-Must be digital first- Develop and elevate Brand’s storytelling across digital and ecommerce campaigns.
-Create branded content for emails, homepages, and landing pages, social media
-Ensure that the brand character, image and voice are represented consistently across all projects, retail channels and media platforms with copy that evokes the brand message in a clear, concise and impactful tone.
-Propose new ideas, drive editorial concepts, and offer creative solutions that both meet business objectives and reinforce the brand voice Partner with Product Development,
-Legal/Regulatory and Creative teams when needed.
-Work closely and effectively in a dynamic and highly collaborative team environment, ensuring timely development and seamless implementation of all elements for all initiatives.
-Meet project timelines through good time management and workflow prioritization.
-Demonstrate a team player attitude and be able to respond constructively to direction and feedback (both positive and negative).
-Communicate with management proactively about workload, project status and issues as they arise.
-Must be detail-oriented and work well under tight deadlines in an organized manner, handling multiple tasks and working with all types of personalities.
-Collaborate with social and digital teams on developing cross-channel content and partner with art directors to realize brand stories
-Own special projects and digital activations for major launches
-Handle on-off requests for social, PR, events, visual merchandising and global marketing
-Maintain the editorial archive, perform editorial research, and contribute to large-scale projects
QUALIFICATIONS
-4-6 years’ experience copywriting for beauty brand; experience with luxury and/or fashion nice to have.
-Highly versatile portfolio across all digital projects including email copy, ecommerce copy, blog content strategy, product copy and social media.
IMMEDIATE SCOPE
-Digital:
-Own and Ideate all Email Campaign Strategy and execution Including New product launches + existing products with VP Marketing and Director of Digital Marketing.
-Concept and create copy to support strong, diversified advertising strategies.
-Channel brand voice into revamped product pages.
-Help strategize and deploy content marketing through blog channel.
-Social:
- Partner with creative and social team to ideate, build, and execute social media content across multiple platforms. Instagram, TikTok, Pinterest.
-Champion brand communications in regards to social responsibility initiatives.
-EDU Partner with EDU Director to craft compelling education initiatives including video scripts, infographics, etc.
