Retention Marketing Manager

Job title: Retention Marketing Manager
Contract type: Full-time
Location: New York
Discipline: Marketing
Remote: No
Reference: 415754
Contact name: Sofia Alfaro
Job Published: January 01, 1970

Job description

We are looking for an innovative and proactive Retention Marketing Manager reporting to the Director of E-commerce. The Retention Marketing Manager is responsible for the successful coordination of the operational details of Email & SMS marketing campaigns. In this role they will assist in the production schedule of general marketing and trigger emails, facilitate email QA and deployment, support for audience testing and targeting, and daily communications with internal cross-functional teams. The successful candidate will need exceptional organizational skills, attention to detail, strong communicator and collaboration skills, the ability to work independently and as a team member, and adherence to deadlines with consistent follow through. In this position, they will have a high-level of cross-departmental coordination Creative, Performance, and Social, while maintaining daily operations with the Email Service Provider.


Project Management

? Manage the day-to-day operational process workflow for Email & SMS globally

? Facilitate the QA process by reviewing and approving all campaign test emails, providing approval for deployment and ensuring flawless execution of all campaigns and test scenarios

? Track production milestones to ensure timely delivery of campaign assets

? Proactively manage projects, schedules, and priorities to ensure issues are resolved and decisions are made to meet timelines

? Review email deliverability performance in order to establish benchmarks and inform decision-making on future campaigns

? Manage and execute additional e-commerce + marketing programs as assigned

? Partner closely with Email + SMS Service Provider and cross-functional teams including Creative, Buying/Product, and Digital Commerce to plan and launch daily emails ensuring on-time asset delivery and email approval Project Execution

? Work with all appropriate internal and external partners to ensure projects move through lifecycle smoothly and on schedule QA’ing emails and ensuring that creative, subject lines and preheaders, send time, audience, etc. all meet original plan and continue to match the strategy. Specifics include:

? Email tag management and assignment of alt text and link titles to images, CTA’s, and corresponding URL’s

? Thorough validation of email asset details including subject lines, pre-headers, links, and images sending QA’d emails for internal team review and approval

? Confirm and assign audiences, schedule, and deploy daily emails

? Push audiences to performance marketing channels

? Future support for personalization initiative by assisting in the execution of dynamic and targeted campaigns

? Proactively resolve problems and roadblocks communicating as appropriate to stakeholders and manager to keep email process flow on schedule and timely resolution of issues Reporting and Communication

? Participates in the development of communications and insights documentation with the ability to present data in a meaningful way

? Maintain, update, and distribute weekly communications calendar agenda and notes

? Maintain, update, and distribute monthly email strategy calendar

? Maintain and coordinate proper communication process and timelines between email marketing and various teams.



? Bachelor’s Degree

? 2-4 years email marketing production experience, preferably within a retail or like setting (beauty experience preferred)

? A/B testing-obsessed with deep cohort analysis skillset

? Strong knowledge of Word, Excel, and PowerPoint

? Familiarity with CAN-SPAM Compliance

? Email Service Provider (ESP) exposure, Klaviyo preferred

? Basic knowledge of Google Analytics

? General skills with testing and analytics with the ability to draw conclusions

? Exceptional organizational skills and attention to detail

? Strong project management skills: ability to manage multiple priorities under tight deadlines, in a busy fast-paced environment

? Strong verbal and written communication skills, including the ability to influence and persuade others with diplomacy and tact; work with numerous partners of differing levels, flexing interaction style as required

? Excellent judgment and decision-making skills; ability to work independently


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