SEM Senior Analyst

Job title: SEM Senior Analyst
Contract type: Full-time
Discipline: Marketing
Remote: No
Reference: 405085
Contact name: Yasmin Canino
Job Published: January 01, 1970

Job description

Client Overview:

Our client is a renowned international communications agency specializing in media services and communications planning. Their innovative, intelligence driven, and technologically advanced approach distinguishes them as a leader in the industry.

SEM Analyst Overview:

As the Senior SEM Analyst, you will be responsible for performing all aspects of search, including initial planning, implementation, monitoring, optimization, analysis and reporting.

SEM Analyst Responsibilities:

• Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo!, Bing, other search engines and bid management platforms

• Manage and perform all aspects of search, including keyword copy creation, billing, trafficking, and Q/A

• Build out new ad groups and campaigns and manage account optimization of bids and KPIs to achieve client objectives

• Generate daily, weekly, and monthly performance reports, evaluate data, and provide insights and recommendations

• Help develop test design roadmaps, quarterly planning initiatives and business opportunity identification and implementation   

• Lead portions of weekly reporting calls for clients, discussing key metrics, goal attainment and optimization opportunity 

SEM Analyst Qualifications:

• Bachelor’s degree preferred

• Proven Paid Search/SEM Analyst experience (1.5-2+ years)

• Advanced Excel skills and exceptional quantitative skills 

• Advanced proficiency with Google, Yahoo, and Bing and a bidding platform, such as DS3, Marin, Kenshoo, and InsideVault


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