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Senior Copywriter (Luxury Beauty)

Job title: Senior Copywriter (Luxury Beauty)
Contract type: Full-time
Location: New York City, NY
Discipline: Beauty
Remote: No
Reference: 403077
Contact name: Kate Sweeney
Job Published: January 01, 1970

Job description

Client Overview:

Our client is a global, luxury beauty company that offers leading skin care and cosmetics products. 

Senior Copywriter Responsibilities:

- Lead original copy development for all categories including development, alignment, revisions, naming, taglines, visual merchandising, print collateral, digital advertising, social assets, etc.

- In partnership with Marketing and Creative, develop tone of voice guidelines for the brand to be used across all touch points

- Develop branded copy that deepens brand equity while creatively meeting business objectives.

- Create compelling content and adapt existing program copy to support brand storytelling.

- Maintain consistency of the the brand voice across digital, print, in-store, ooh touch points.

- Collaborate with cross-functional partners on key initiatives to develop multi-channel content that is consistent with core program messaging and positioning.

- Partner with New Product Development, Artwork Manager, legal and regulatory when needed to troubleshoot any issues.

- Manage and maintain editorial and copy archive.

Senior Copywriter Qualifications:

- 5+ years of copywriting experience in cosmetics, luxury, fashion, or a related industry.

- Energetic, detail-oriented, and team-oriented individual.

- Equally strong creative, conceptual, and critical thinking skills.

- Strong understanding of branded content in the prestige space.

- Ability to work independently, take direction, and quickly adapt work and be flexible as needed based on changing strategy and business priorities.

- Ability to manage a high volume of detailed projects in a fast-paced work environment.

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