Job description
Our client is a fast-growing, performance-based digital advertising agency based in Santa Ana, CA. The Senior Digital Media Buyer position is a great opportunity for you to get experience working in digital advertising with industry veterans. As the Senior Digital Media Buyer, you will be responsible for launching digital advertising campaigns that touch millions of users.
Responsibilities:
*Collaborate with team on goals and objectives, resources, budget and prioritization of initiatives
*Advise on how to build effective and efficient end-to-end media purchasing and optimization processes
*Plan, run, and manage campaigns across digital channels, including but not limited to budget planning, campaign management, performance tracking, experiments, and optimization
*Provide recommendations that drive delivery and performance and assist with troubleshooting and technical issues, escalating when necessary
*Analyze the performance of digital media and provide recommendations to optimize for best performance: CTR, ROAS, App Installs, etc.
*Analyze creative performance, and provide recommendations to optimization
*Analyze digital media marketing opportunities, suggest plans and strategies and assist clients in executing those media
*Scope, build, and help customize advanced reports, enabling clients learn more about their digital marketing impact
Requirements:
*Bachelor’s degree preferred
*7+ years hands-on experience with paid media.
*Ability to interpolate analysis into the strategic and tactical decision-making process
*Strong analytical skills
*Working knowledge with integrating marketing conversions with AppsFlyer, Firebase, app stores
*Experience with web analytics, tag management and implementing pixels for conversion tracking
*Hands on experience with Facebook Ads Manager, Google Ads Manager, Display & Video 360, Campaign Manager 360, The Trade Desk, Reddit, Snapchat, TikTok
*Experience in games (video, PC, and mobile)
*Effectively communicate with various internal and external stakeholders
Benefits include:
*Medical, Dental, Vision
*401K w/ employer contribution
