Job description
Digital has an increasingly pivotal role in delivering creative solutions to even the toughest briefs. As a part of our growing Digital Platforms team, you’re responsible for developing and activating digital campaigns across paid social, paid search, and programmatic, optimizing the campaigns for success, and using learnings and insights to fuel what’s next.
Live and breathe the overarching strategy
• Work with our planning and strategy teams to understand the client objectives, target audiences, and desired outcomes
• Inform and utilize comms strategy inputs (competitive, consumer, category, etc.) to define role of digital platforms
Build smart digital campaigns
• Develop digital plans across paid social, paid search, and programmatic, aligning with business and comms objectives, determining platform priorities, creative strategy, and measurement framework
• Contribute to quarterly testing roadmaps and evaluate alphas/betas/new partners
• Maintain awareness of tech and industry capabilities to help evaluate and evolve data and tech partners
• Connect digital strategy to other paid and non-paid channels (sponsorships, OOH, CRM, TV, email, organic social etc.) to encourage more insightful and intentional campaign planning and execution
Bring the work into the world
• Activate campaigns through various platforms (CM, SA360, Facebook/Instagram, Google Ads, Snapchat, LinkedIn, Twitter, Pinterest, DV360 among other DSP’s) and maximize media performance through ongoing optimizations
• Contribute to ongoing quality assurance process to ensure all aspects of a campaign’s creative, settings, budget parameters, brand safety needs etc. are met
• Day-to-day budget management, pacing, partner management and billing
What you need to succeed
Grit: ask the tough questions, always know the “why”
Agility: we’re more nimble than ever, and we’re looking for another pace setter
Straight talk: we already have enough jargon
Accountability: find the delicate balance of agility, quality of work, and impact to business
• 3-5 years of digital media experience, 2+ years of campaign activation experience
• Well-versed in partner UI’s including but not limited to: Facebook/Instagram, Google, YouTube, Twitter, Pinterest, LinkedIn, 4C, CM, DV360, SA360, Crimson Hexagon, NetBase
• Well versed in asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverables
• Basic understanding of site tagging and analytics platforms like Adobe and Google Analytics
• Experience in analyzing campaign data to consult on optimizations and adjustments within the campaign flights and translating learnings for upcoming campaigns
• Bonus experience: working across various internal teams (Media, Account, Creative, Production) to both understand the overall plan/moving pieces, and guide/inspire work where needed
