Job description
Client Overview:
Our client is a global personal care company, producing skin care, hair care, cosmetics and fragrance products.
Senior Manager, Acquisition CRM Overview:
As the Senior Manager, Acquisition CRM, you will be responsible for strategy and execution of acquisition marketing programs.
Senior Manager, Acquisition CRM Responsibilities:
• Establish cross-channel acquisition strategies across multiple brands.
• Design roadmaps leveraging digital and offline marketing channels.
• Develop annual CRM program forecast and goal targets.
• Evaluate and optimize all current acquitision marketing programs.
Senior Manager, Acquisition CRM Qualifications:
• 7+ years’ experience in cross-channel CRM within a DTC environment
• Experience with Salesforce Marketing Cloud or similar
• Demonstrated depth in A/B testing, segmentation and forecasting