Job description
We’re looking for an analytical and creative individual who can lead and expand our paid acquisition marketing efforts.
Your team will own the paid marketing channels vertical end-to-end - from creating the strategy, partnering with brand & design on asset creation, launching the campaigns, managing the platforms and reporting insights - as well as testing plans & exploring new channels.
You are a leader who doesn’t shy away from a challenge, and constantly strives for improvement across everything you do. You are eager to learn, willing to up your sleeves, a team player, and someone who is excited about hiring and upscaling new talent.
what you'll do:
Manage and help grow a best-in-class team of performance marketers, hiring, optimizing organizational structure and providing strategic coaching
Responsible for clear and ambitious plans: objectives, key performance indicators, and vision.
Analyze and report on paid media performance (ex. Facebook Ads, Google Ads, TikTok Ads.)
Determine the best channel mix and go-to-market strategies to meet high scale and low cost new users.
Work cross-functionally with design, brand/consumer/creator marketing and business intelligence to cascade marketing objectives, adjust the budget, improve performance, media-mix and evolve creative messaging.
Develop & execute experimentation plans and testing framework that evolve our bidding, copy, messaging and targeting strategies.
about you:
Bachelor's degree.
Mobile acquisition experience is a must.
5+ years of experience with at least 3 years dedicated to performance/paid media.
Experience in high growth stage companies, preferably in the tech or fintech spaces.
Based in NY or willing to relocate, this is an in-person opportunity in our NYC office.
2+ years of proven experience managing direct reports and hiring.
Direct experience in digital ad managers (Facebook Ads, Google Ads, TikTok Ads, Programmatic, Affiliates, App Store Ads.) and able to set up campaigns, manage insights and adjust based on performance.
Direct experience in organic acquisition channels, including SEO and ASO.
Ability to query and analyze performance data. Experience with Looker, Branch, and Google Marketing Suite are a plus.
Obsessed with being consumer first - understanding user behavior, pop culture, and trends.
Experience running result-driven marketing campaigns, optimizing total scale of new users and Cost per Install
You’re a leader who isn’t afraid to roll with crazy ideas. We’re not cookie cutter people ;)
Quick to learn and adapt to overcome challenges. We move fast and change fast.
Enjoys working in an environment with a lively, engaged and passionate team culture.
finally, some perks!
Absolute work title freedom
Fully paid health benefits
Professional Growth Fridays
Wellness, Education, & Family Planning Stipends!
Weekly massage sessions
Team building trips
Global events and conferences
Fully stocked fridge and pantry in office (coffee, tea, fruit, snacks, drinks, you name it)
Weekly catered lunch
Unlimited vacation days
Competitive compensation
Our client is an equal opportunities employer. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion, or belief. We make recruiting decisions based on your experience, skills and personality. We believe that employing a diverse workforce is the right thing to do and is central to our success.
