This position is an integral part of the Global Communications team supporting all communications programs and initiatives surrounding the brand's US and Intl market and daily business functions. This position will be heavily focused on Global influencer marketing and will involve a variety of duties, which require balancing multiple tasks simultaneously.
Primary Duties & Responsibilities:
• Develop Global PR & Influencer strategies that amplify brand storytelling, drive awareness and align with Global Marketing objectives.
• Provide strategic guidance to markets on influencer & KOL partnerships (paid and unpaid), including budget management, contract negotiations, agent relationships, briefs and integration into media, marketing programs and content
• Oversee the development and on-time delivery of all assets for new launches including guidelines, special packaging, brochures and collateral
• Oversee the development and execution of any Global/local influencer events and experiences
• Assist the markets in analyzing their performance to measure influencer efforts in accordance with KPIs and campaign objectives. Leverage data and benchmarks to provide strategic recommendations
• Monitor and optimize budgets monthly to drive key priorities and ensure maximum ROI
• Provide counsel and support to international markets to ensure global consistency.
• Serve as local market day-to-day contact
• Minimum 5-7 years’ experience in Global Communications, PR, social media, and digital marketing preferably in beauty
• Bachelor Degree
• Excellent written, verbal, presentation and organizational skills
• Excellent project management/event management skills
• Passion for the beauty industry
• Experience in working with SAPAC Markets preferred
• A passionate, energetic team oriented individual with strong analytical, interpersonal, creative and leadership skills.
• A strong sense of urgency, ability to manage details and projects while responding to changing priorities.
• Ability to manage and train team members
• Proficient in Excel, Power Point, Word