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Senior Manager of Retention Marketing

Job title: Senior Manager of Retention Marketing
Contract type: Full-time
Location: El Segundo, CA
Discipline: Fashion
Remote: Yes
Reference: 400074
Contact name: Sarah Smith
Job Published: January 01, 1970

Job description

Our client, an e-comm fashion brand, is seeking a Senior Manager of Retention Marketing to lead the retention and email program. This role will play an integral role in customer retention by creating life cycle marketing programs and managing day-to-day email-marketing initiatives.

Responsibilities:

  • Own end-to-end campaign execution with flawless attention to detail
  • Manage creative development, campaign setup, and deployment of retention campaigns
  • Responsible for segmentation and scheduling of promotional emails
  • Analyze full-funnel email performance
  • Develop and continually refine the email marketing strategy to increase revenue, drive customer engagement, reduce churn, and win back previous customers
  • Lead the creative testing and optimization process to continually improve KPIs
  • Partner with analytics, product management, engineering, and creative teams to improve segmentation capabilities
  • Conduct frequent analysis of competitor programs

Qualifications:

  • 5+ years of email marketing/retention experience
  • Experience in enterprise marketing tools (Sailthru, Klaviyo, etc.) 
  • Familiarity with cohort analysis, segmentation, and personalization
  • Significant experience with testing methodologies to evaluate performance
  • Experience implementing email marketing platforms and maintaining data integrations
  • Experience with catalogs and direct mail is a plus
  • Bachelor’s Degree (MBA preferred)

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