Job description
Company Description
As a strategic resource for talent management, 24 Seven helps brands identify, recruit, and secure game changing professionals worldwide. Our personalized approach combines global reach, industry expertise, and market intelligence to deliver top performers that advance our client’s unique business goals. We are the go-to talent source for the world’s top teams in digital marketing, creative, fashion, beauty, and retail. For over 20 years we've supported our clients' evolving talent demands with offices in New York, London, Toronto, Los Angeles, Orange County, San Francisco, Denver, Seattle, Portland, Chicago, Philadelphia, Atlanta, Austin and Boston.
24 Seven further supports its clients through its family of specialized subsidiaries. The Sage Group represents marketing consultants, contractors, and permanent talent, and has created a leading community of top marketing executives, Marketers That Matter®, which meets to share marketing innovation and insights. Creatis and Antenna boost the productivity of marketing, digital, creative and communications teams through on-site and outsourced talent solutions. Simplicity Consulting offers marketing project & program management and strategic communications consultants.
Position Description
The Senior Marketing Manager for 24 Seven Talent will help develop the implementation of the company’s umbrella marketing strategy to drive continued growth for the overall business. They will oversee the company’s content marketing strategy, brand strategy, brand awareness, brand reputation, internal comms, event marketing, public relations, and drive innovation and best practices across marketing and sales teams. The ideal candidate will be a strategic leader with strong operational capabilities, results and outcome-oriented, a creative problem solver, highly collaborative, and able to drive sales and marketing unification across the business.
Key Responsibilities
Work closely with EVP of Marketing to develop strategies and programs to facilitate growth initiatives
Develop, refine and manage the 24 Seven Content strategy, inclusive of our quarterly job market reports and website pillar pages
Initiate and implement measurable strategies that support driving the Company’s revenue goals and increase awareness at all levels of the business’s reach
Actively participate in the annual marketing planning process to integrate strategy work with operational planning, along with the creation of a master calendar of events
Work to integrate acquired Brands into overall 24 Seven brand and programs
Develop marketing communications including branding, advertising, public relations, events, seminars and collateral materials, market research, and content either directly or on an outsourced basis
Develop and track metrics and success criteria for all marketing programs and activities
Define repeatable processed, templates and frameworks
Explore technical platforms and tools that can help streamline and automate processes
Implement strategic marketing campaigns connecting all platforms, including website, email, print, and social media, own marketing calendar development and management
Track and report spend and performance by channel as well as communicate media plans, results, and optimizations to key internal stakeholders
Direct public relations and communications strategies and ensure consistent and cohesive branding and messaging across platforms
Build and implement a brand reputation and awareness program
Create and implement marketing campaigns that drive revenue
Identify growth opportunities and define, develop, and own marketing strategy, vision, and plan to materialize on those opportunities
Work cross-functionally to grow the business through multiple marketing channels, including content, campaigns, social media, partnerships, SEO, events, referrals, lifecycle, and performance channels
Drive sales and marketing unification across the business
Qualifications
8+ years’ brand marketing experience
A track record in B2B marketing leadership roles, including experience scaling a growing team, supporting executive level teams, and driving company-wide marketing strategies and initiatives
Experience managing an annual budget and achieving excellent performance metrics
Knowledge of the core principles of modern marketing and awareness of the key trends shaping marketing innovation
Experience creating and executing marketing plans that drove measurable improvements in awareness and new customer growth
Experience with mergers and acquisitions a plus
BA (MBA is a plus)
Skills Required
Team-player and builder who can execute and thrive in a fast-paced environment
Entrepreneurial culture: strong decision-maker with the ability keep teams oriented and drive execution across organization
Outstanding written and oral communication skills; a natural storyteller and creative problem solver; native in both digital and physical worlds; a collaborator with a constant curiosity and a learning mentality who likes to execute on the tactics as much as setting the strategy
A passion for innovation and a deep understanding of tomorrow’s groundbreaking technologies, innovation and market trends, and client needs
Location: Remote
